Channel Title: Aaron Young | Google Ads | Define Digital Academy Channel Description: My name is Aaron Young and I am a self confessed Google Ads Nerd! I have been creating and managing Google Ads campaigns since 2010 to build my own successful business and countless campaigns to build businesses for my clients. My channel is focussed on 1 thing .... Google Ads. While I am a big believer in businesses using all possible marketing channels my skillset and expertise is on Google Ads, so this will be my focus as my goal is to teach you everything I know (& love) about Google Ads not just to grow a YT channel. So, welcome to my channel and I look forward to teaching you how you can use Google Ads to build your business and turn the dreams for you business into a reality 🤑 <video> Optimising Performance Max Campaigns in 2025 Description: Want more Conversions from Performance Max? These are the simple optimisation actions that you need to complete in your Performance Max campaigns for the best results with your Google Ads campaigns in 2025. 👉 Get my UPDATED Google Ads Optimisation checklist here: https://www.definedigitalacademy.com/optimise Get more support from Aaron 😀 👉 Discover the RIGHT way to set up & optimise your Google Ads campaigns with my new course “Mastering Google Ads” (over 4,500+ happy students): https://www.definedigitalacademy.com/courses 👉 Join 350+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: https://www.definedigitalacademy.com/10x-google-ads-community </video> <video> Optimising Google Ads Search Campaigns [Updated for 2025] Description: Here are of the easiest ways to optimise your Google Ads Search Campaigns so you can get more conversions for your business. 👉 Get my UPDATED Google Ads Optimisation checklist here: https://www.definedigitalacademy.com/optimise Get more support from Aaron 😀 👉 Discover the RIGHT way to set up & optimise your Google Ads campaigns with my new course “Mastering Google Ads” (over 4,500+ happy students): https://www.definedigitalacademy.com/courses 👉 Join 350+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: https://www.definedigitalacademy.com/10x-google-ads-community </video> <video> Google Ads has Changed this is What Works Now Description: 2024 has marked another round of large changes for Google Ads and these changes are not stopping with the coming months seeing: 👉 Download your Free Copy of the "State of Data Driven advertising by Hubspot": https://clickhubspot.com/5qvy 🎥 Demand Gen to replace Video action campaigns 🚫 New features for Performance Max including the ability to add negative KWs But neither of those changes are the biggest change. In fact the biggest change that is happening to Google Ads right now is something that is not even inside of your Google Ads dashboard. And it has to do with how users - so the people that you are trying to target with your ads - are completing their searches in Google. This is why for continued success with Google Ads you will need ensure that your Google Ads strategies are data driven. 👉 Get my UPDATED Google Ads Optimisation checklist here: https://www.definedigitalacademy.com/optimise Get more support from Aaron 😀 👉 Discover the RIGHT way to set up & optimise your Google Ads campaigns with my easy to follow courses (over 4,500+ happy students): https://www.definedigitalacademy.com/courses 👉 Join 350+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: https://www.definedigitalacademy.com/10x-google-ads-community </video> <video> Increasing Google Ads Performance with 1st Party Data Description: There is a new big reason for why people don’t see success with Google Ads! And the reason is that they have poor quality conversion data. 👉 Download your Free Copy of the "State of Data Driven advertising by Hubspot": https://clickhubspot.com/xgb3 If you are not feeding back the critical data of which conversions: 🤑 Lead to actual sales, you know when you get money into your account 🙅‍♂️ Vs the conversions where spammy or low quality You will always struggle with Google Ads. 👉 Get my UPDATED Google Ads Optimisation checklist here: https://www.definedigitalacademy.com/optimise Get more support from Aaron 😀 👉 Discover the RIGHT way to set up & optimise your Google Ads campaigns with my easy to follow courses (over 4,500+ happy students): https://www.definedigitalacademy.com/courses 👉 Join 350+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: https://www.definedigitalacademy.com/10x-google-ads-community </video> <video> Optimise Google Ads Display Campaigns in 2025 Description: Need to get MORE CONVERSIONS from your Google Display Campaigns? These are the optimisation actions you can take to improve the results of your Google Ads campaigns. 👉 Get my UPDATED Google Ads Optimisation checklist here: https://www.definedigitalacademy.com/optimise Get more support from Aaron 😀 👉 Discover the RIGHT way to set up & optimise your Google Ads campaigns with my new course “Mastering Google Ads” (over 4,500+ happy students): https://www.definedigitalacademy.com/courses 👉 Join 350+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: https://www.definedigitalacademy.com/10x-google-ads-community </video> <video> Display Campaign Set Up Guide for 2025 | Step by Step Tutorial Description: This is the easy step by step process for setting up your Google Ads Display Campaigns in 2025 👉 Download my Display Campaign Set-up Guide: https://www.definedigitalacademy.com/google-ads-display-campaign-guide Get more support from Aaron 😀 👉 Discover the RIGHT way to set up & optimise your Google Ads campaigns with my easy to follow courses (over 5,000+ happy students): https://www.definedigitalacademy.com/courses 👉 Join 350+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: https://www.definedigitalacademy.com/10x-google-ads-community-1 👉 Want Aaron to run your Google Ads campaign? Apply Now: https://www.definedigitalacademy.com/google-ads-management </video> <video> Using 1st Party Data to Scale Your Google Ads Campaigns Description: Do You Need More Conversions for your business from your Google Ads campaigns? To confirm I mean high quality conversions, you know the ones that lead to real money coming into your businesses bank account. 👉 Download your Free Copy of the "State of Data Driven advertising by Hubspot": https://clickhubspot.com/1hkx In this video I will show a real account example of how we used 1st Party Data to profitably scale a Google Ads account. 👉 Get my UPDATED Google Ads Optimisation checklist here: https://www.definedigitalacademy.com/optimise Get more support from Aaron 😀 👉 Discover the RIGHT way to set up & optimise your Google Ads campaigns with my easy to follow courses (over 4,500+ happy students): https://www.definedigitalacademy.com/courses 👉 Join 350+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: https://www.definedigitalacademy.com/10x-google-ads-community </video> <video> Optimise Your Google Shopping Campaigns in 2025 Description: This is how you optimise your Google Ads Shopping Campaigns to sell more products with a higher ROAS in 2025. 👉 Get my UPDATED Google Ads Optimisation checklist here: https://www.definedigitalacademy.com/optimise Get more support from Aaron 😀 👉 Discover the RIGHT way to set up & optimise your Google Ads campaigns with my new course “Mastering Google Ads” (over 4,500+ happy students): https://www.definedigitalacademy.com/courses 👉 Join 350+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: https://www.definedigitalacademy.com/10x-google-ads-community </video> <video> POAS for Google Ads? [Interview w Frederik Boysen] Description: In this video I interview Frederik Boysen from ProfitMetrics, where we discuss: 1. What is the true benefit of POAS for eCommerce Brands? 2. The benefits that eCommerce brands have seen by switching to POAS? 3. What are the best structures to use inside of your Google Ads accounts to best utilise this data? 👉 Get my UPDATED Google Ads Optimisation checklist here: https://www.definedigitalacademy.com/optimise Follow Frederick here: 👨🏻‍💻 https://www.linkedin.com/in/frederik-boysen-607ab444/ 💻 https://profitmetrics.io/ Get more support from Aaron 😀 👉 Discover the RIGHT way to set up & optimise your Google Ads campaigns with my easy to follow courses (over 4,500+ happy students): https://www.definedigitalacademy.com/courses 👉 Join 350+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: https://www.definedigitalacademy.com/10x-google-ads-community 👉 Want Aaron to run your Google Ads campaign? Apply Now: https://www.definedigitalacademy.com/google-ads-management </video> <video> Optimise Your Video & Demand Gen Campaigns in 2025 Description: Need to get MORE CONVERSIONS from your Google Video & Demand Gen Campaigns? These are the optimisation actions you can take to improve the results of your Google Ads campaigns. 👉 Get my UPDATED Google Ads Optimisation checklist here: https://www.definedigitalacademy.com/optimise Get more support from Aaron 😀 👉 Discover the RIGHT way to set up & optimise your Google Ads campaigns with my new course “Mastering Google Ads” (over 4,500+ happy students): https://www.definedigitalacademy.com/courses 👉 Join 350+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: https://www.definedigitalacademy.com/10x-google-ads-community </video> <video> Demand Gen Set Up in 2025 | Step by Step Tutorial Description: Looking to increase your conversions with Demand Gen campaigns in 2025? Use my step by step Demand Gen Campaign set up guide for 2025. 👉 Learn how to structure & set-up your Demand Gen campaign CORRECTLY in 2025 with my FREE set-up guide: https://www.definedigitalacademy.com/demand-gen Get more support from Aaron 😀 👉 Discover the RIGHT way to set up & optimise your Google Ads campaigns with my easy to follow courses (over 5,000+ happy students): https://www.definedigitalacademy.com/courses 👉 Join 350+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: https://www.definedigitalacademy.com/10x-google-ads-community-1 </video> <video> Google Ads Bidding Strategies in 2025 Description: Adding a Maximise Conversion or Maximise Conv. Value bidding strategy to your Google Ads campaign can be the best or the absolute worst thing you can do to your Google Ads Campaigns. Unfortunately, Most people add a smart bidding strategy too early! In this video I take you through the 5 GOLDEN RULES for Smart Bidding for Google Ads. 👉 Get my UPDATED Google Ads Optimisation checklist here: https://www.definedigitalacademy.com/optimise Get more support from Aaron 😀 👉 Discover the RIGHT way to set up & optimise your Google Ads campaigns with my new course “Mastering Google Ads” (over 4,500+ happy students): https://www.definedigitalacademy.com/courses 👉 Join 350+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: https://www.definedigitalacademy.com/10x-google-ads-community </video> <video> Strategies for Google Ads in 2025... that actually work Description: These are the tested & proven Google Ads Strategies that we are using for Google Ads clients in 2025. 👉 Get my UPDATED Google Ads Optimisation checklist here: https://www.definedigitalacademy.com/optimise In this interview I do something that I have never done before 😄 I interviewed Michael Nadalin from Market Lead and got him to share a strategy that I heard for the first time. Then I shared my strategy which Michael was hearing for the first time. We then questioned each other of the results & implications. Follow Michael here: 👨🏻‍💻 https://www.linkedin.com/in/michaelnadalin/ 💻 https://www.marketlead.com.au/ 👉 Here is the Script that Michael spoke about: https://www.practicalecommerce.com/google-ads-how-to-set-up-account-level-utm-parameters Get more support from Aaron 😀 👉 Discover the RIGHT way to set up & optimise your Google Ads campaigns with my easy to follow courses (over 4,500+ happy students): https://www.definedigitalacademy.com/courses 👉 Join 350+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: https://www.definedigitalacademy.com/10x-google-ads-community 👉 Want Aaron to run your Google Ads campaign? Apply Now: https://www.definedigitalacademy.com/google-ads-management Chapter Marks: 00:00 Introduction 05:12 Michael's Hyper-segmentation Strategy 07:16 Get your Optimisation Checklist for Google Ads 08:31 Michael's Hyper-segmentation Strategy for Google Ads Lead Gen Campaigns 24:47 Aaron's 'Bottom Up Funnel' for Google Ads 35:35 Conclusion </video> <video> Video Campaign Set Up in 2025 | Step by Step Tutorial Description: Looking to increase your conversions with Youtube Ads in 2025? Use my step by step Video Campaign set up guide for 2025. PLUS I also take you through the 5 core elements that your video ads need to contain for success in 2025. 👉 Learn how to structure & set-up your Google Video campaign CORRECTLY in 2025 with my FREE Google Ads Video Campaign set-up guide: https://www.definedigitalacademy.com/google-ads-video-campaign-guide Get more support from Aaron 😀 👉 Discover the RIGHT way to set up & optimise your Google Ads campaigns with my easy to follow courses (over 5,000+ happy students): https://www.definedigitalacademy.com/courses 👉 Join 350+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: https://www.definedigitalacademy.com/10x-google-ads-community-1 </video> <video> Ad Copy Essentials for Google Ads in 2025 Description: Getting your Ad Copy RIGHT is an essential element for success with Google Ads because let’s face it… If people don’t click on your ad they won’t convert. No clicks = no conversions In this video I am going to take you through the 4 essential elements that you need in every ad you write for Google Ads. 👉 Get my UPDATED Google Ads Optimisation checklist here: https://www.definedigitalacademy.com/optimise Get more support from Aaron 😀 👉 Discover the RIGHT way to set up & optimise your Google Ads campaigns with my easy to follow courses (over 4,500+ happy students): https://www.definedigitalacademy.com/courses 👉 Join 350+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: https://www.definedigitalacademy.com/10x-google-ads-community 👉 Want Aaron to run your Google Ads campaign? Apply Now: https://www.definedigitalacademy.com/google-ads-management </video>

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Description

My name is Aaron Young and I am a self confessed Google Ads Nerd! I have been creating and managing Google Ads campaigns since 2010 to build my own successful business and countless campaigns to build businesses for my clients.

My channel is focussed on 1 thing .... Google Ads. While I am a big believer in businesses using all possible marketing channels my skillset and expertise is on Google Ads, so this will be my focus as my goal is to teach you everything I know (& love) about Google Ads not just to grow a YT channel.

So, welcome to my channel and I look forward to teaching you how you can use Google Ads to build your business and turn the dreams for you business into a reality 🤑

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