Channel Title: Brian K. McCarthy Channel Description: Brian K. McCarthy is a member of the full-time faculty in the Portland State University MBA Program, where he teaches Global Marketing, Healthcare Marketing, and Business Communications for Leaders. He also teaches Managing & Leading People in the University of Oregon Master of Strategic Communication Program. As an executive coach, Brian specializes in working with marketing and sales professionals. <video> Marketing Communications Description: Overview of Marketing Communications </video> <video> Marketing: Channels of Distribution Description: Overview of marketing channels of distribution. What is a channel of distribution? What are the different types of channels? How to choose a channel of distribution? Using a channel of distribution decision matrix. </video> <video> Marketing: Segmentation and Targeting Description: An overview of market segmentation and targeting. </video> <video> Marketing Research Description: Overview of marketing research. Specific topics include the marketing research process, qualitative vs quantitative data, primary and secondary sources, and "The One Question You Need to Ask." </video> <video> Marketing: Social Media Description: Overview of social media as part of a marketing communications campaign </video> <video> Marketing: Pricing Description: Marketing: Overview of price and pricing. </video> <video> Marketing: Channels of Distribution (New version available @ youtube.com/briankmccarthy) Description: An introduction to channels of distribution. Updated version available on my "briankmccarthy" YouTube channel. </video> <video> Marketing: Brands and Branding Description: What is a brand? This video provides an overview of brands and branding, including brand promise, brand identity, brand DNA, and brand strategy. </video> <video> Marketing: Positioning, Differentiation, and Value Proposition Description: An overview of marketing positioning, differentiation, and value proposition </video>

Description

Brian K. McCarthy is a member of the full-time faculty in the Portland State University MBA Program, where he teaches Global Marketing, Healthcare Marketing, and Business Communications for Leaders. He also teaches Managing & Leading People in the University of Oregon Master of Strategic Communication Program.

As an executive coach, Brian specializes in working with marketing and sales professionals.

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