Channel Title: Stanford eCorner Channel Description: The team at Stanford eCorner believes in the powerful combination of evidence and imagination. We share original stories from informed leaders in academia and industry that focus on innovation, startups, culture, and strategy. The goal: empower you to bring bold ideas to life. Find our videos, as well as original articles and podcasts, at https://ecorner.stanford.edu. Stanford eCorner is led by the Stanford Technology Ventures Program (STVP), the entrepreneurship center in Stanford University’s School of Engineering. <video> Challenges and Joys of Hardware - Alexandra Zatarain (Eight Sleep) Description: Alexandra Zatarain, co-founder and VP of brand and marketing at Eight Sleep, describes how Eight Sleep approaches developing new products as a hardware-focused company. She observes that it is harder to raise money for hardware, but building something people can hold is a thrill. —----------------------------------- Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations. CONNECT WITH US Twitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MORE eCorner Website: https://ecorner.stanford.edu/ STVP Website: https://stvp.stanford.edu/ Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give. </video> <video> Gaining Startup Skills and Mentors - Maria Barrera (Clayful) Description: Maria Barrera, founder and CEO of Clayful, advises aspiring entrepreneurs to consider what skills they are missing and find a career that can help them build those skills before starting their own company. A career is also an opportunity to find mentors, she says, and offers tips on finding mentorship. —----------------------------------- Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations. CONNECT WITH US Twitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MORE eCorner Website: https://ecorner.stanford.edu/ STVP Website: https://stvp.stanford.edu/ Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give. </video> <video> Founder-Market Fit - Maria Barrera (Clayful) Description: Maria Barrera, founder and CEO of Clayful, shares how news about kids’ and teens’ mental health during the pandemic inspired her to start her company. She explains how her experience as an engineer helped her need-find as she explored a problem she deeply cared about. This clip includes references to trauma and suicide. The 988 Suicide and Crisis Lifeline is a hotline for individuals in crisis or for those looking to help someone else. To speak with a trained listener, call 988. Visit 988lifeline.org for crisis chat services or for more information. The Crisis Text Line is a texting service for emotional crisis support. To text with a trained helper, text SAVE to 741741. It is free, available 24/7, and confidential. —----------------------------------- Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations. CONNECT WITH US Twitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MORE eCorner Website: https://ecorner.stanford.edu/ STVP Website: https://stvp.stanford.edu/ Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give. </video> <video> Conducting Valuable Research - Alexandra Zatarain (Eight Sleep) Description: Alexandra Zatarain, co-founder and VP of brand and marketing at Eight Sleep, shares how her company starts with qualitative research, having deep conversations with individuals to learn about their problems. Once they have enough information about a target audience to construct a profile, she says, they start gathering more quantitative data. —----------------------------------- Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations. CONNECT WITH US Twitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MORE eCorner Website: https://ecorner.stanford.edu/ STVP Website: https://stvp.stanford.edu/ Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give. </video> <video> Mental-Health Practices for Founders - Maria Barrera (Clayful) Description: As the founder and CEO of mental-health startup Clayful, Maria Barrera shares her approach to maintaining a healthy balance while running a company. The startup experience includes highs and lows, she says, so founders need to develop helpful habits and practices. —----------------------------------- Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations. CONNECT WITH US Twitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MORE eCorner Website: https://ecorner.stanford.edu/ STVP Website: https://stvp.stanford.edu/ Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give. </video> <video> Using Your Mission to Find Your Customer - Alexandra Zatarain (Eight Sleep) Description: Alexandra Zatarain, co-founder and VP of brand and marketing at Eight Sleep, explains how her company refined their brand and target audience by looking inward and understanding their core values. Once they understood their mission, she says, they were able to find their customer and build the company like a movement. —----------------------------------- Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations. CONNECT WITH US Twitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MORE eCorner Website: https://ecorner.stanford.edu/ STVP Website: https://stvp.stanford.edu/ Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give. </video> <video> Scale the Bright Spots - Maria Barrera (Clayful) Description: Maria Barrera, founder and CEO of Clayful, observes that her company found places to scale by examining where they were actually helping students. A challenge of EdTech, she says, is building products that work for students but are sold to school district leaders — but it’s possible to solve both needs with one solution. —----------------------------------- Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations. CONNECT WITH US Twitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MORE eCorner Website: https://ecorner.stanford.edu/ STVP Website: https://stvp.stanford.edu/ Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give. </video> <video> Mental Health Tech, Mentally Healthy Startups [Entire Talk] Description: Maria Barrera, a Stanford-educated engineer, is the founder and CEO of Clayful, a platform dedicated to providing essential mental health support for the TikTok generation. Today, Barrera’s company creates accessible resources for K-12 students and has already made a profound impact on thousands of students nationwide. In this conversation with Stanford adjunct lecturer Ravi Belani, Barrera shares her journey to founding a mental health startup and how she incorporates strategies for mental wellbeing in her life and on her team. This talk includes references to trauma and suicide. The 988 Suicide and Crisis Lifeline is a hotline for individuals in crisis or for those looking to help someone else. To speak with a trained listener, call 988. Visit 988lifeline.org for crisis chat services or for more information. The Crisis Text Line is a texting service for emotional crisis support. To text with a trained helper, text SAVE to 741741. It is free, available 24/7, and confidential. —----------------------------------- Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations. CONNECT WITH US Twitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MORE eCorner Website: https://ecorner.stanford.edu/ STVP Website: https://stvp.stanford.edu/ Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give. </video> <video> AI and Mental Health Startups - Maria Barrera (Clayful) Description: Maria Barrera, founder and CEO of Clayful, explains why her company does not use AI in their mental-health treatment strategies. However, she says, they are leveraging it to help support workforce development. —----------------------------------- Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations. CONNECT WITH US Twitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MORE eCorner Website: https://ecorner.stanford.edu/ STVP Website: https://stvp.stanford.edu/ Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give. </video> <video> What Product-Market Fit Feels Like - Alexandra Zatarain (Eight Sleep) Description: Alexandra Zatarain, co-founder and VP of brand and marketing at Eight Sleep, observes that finding product-market fit feels like a shift in a company, not just something you see in sales data. She shares her experience of getting through a difficult first five years at Eight Sleep before finding their fit. —----------------------------------- Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations. CONNECT WITH US Twitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MORE eCorner Website: https://ecorner.stanford.edu/ STVP Website: https://stvp.stanford.edu/ Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give. </video> <video> Exploration in Sports Technology [Entire Talk] Description: David Allemann co-leads the Swiss sports company On, one of the fastest-growing global sports brands. He puts a special focus on product, design, marketing, and the direct-to-consumer business of On. Previously, Allemann worked at the intersection of business and creativity at McKinsey & Company, as managing director of the advertising agency Young & Rubicam, and as CMO of design brand Vitra. In this presentation, Allemann shares how he and his co-founders built their shoe company on a spirit of exploration, innovation, and positivity, and what aspiring entrepreneurs can learn from their experience. —----------------------------------- Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations. CONNECT WITH US Twitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MORE eCorner Website: https://ecorner.stanford.edu/ STVP Website: https://stvp.stanford.edu/ Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give. </video> <video> Going Narrow - Alexandra Zatarain (Eight Sleep) Description: Alexandra Zatarain, co-founder and VP of brand and marketing at Eight Sleep, advises startups to go very narrow in their customer segmentation. She shares how Eight Sleep learned this lesson and chose to reposition their brand. —----------------------------------- Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations. CONNECT WITH US Twitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MORE eCorner Website: https://ecorner.stanford.edu/ STVP Website: https://stvp.stanford.edu/ Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give. </video> <video> Refining Price Point and Messaging - Alexandra Zatarain (Eight Sleep) Description: Alexandra Zatarain, co-founder and VP of brand and marketing at Eight Sleep, observes that research can’t help a company find the right price point and messaging strategy— you have to launch a product and see whether people are willing to pay for it. She recommends doing post-purchase research to continue refining your customer profile. —----------------------------------- Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations. CONNECT WITH US Twitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MORE eCorner Website: https://ecorner.stanford.edu/ STVP Website: https://stvp.stanford.edu/ Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give. </video> <video> Getting to Product-Market Fit [Entire Talk] - Alexandra Zatarain (Eight Sleep) Description: Alexandra Zatarain is the co-founder and VP of brand and marketing of Eight Sleep, the world’s first sleep fitness company. A marketer and brand-builder, Zatarain has built the Eight Sleep brand and scaled the company’s revenue from $0 to current state. Eight Sleep was named one of Fast Company’s Most Innovative Companies of 2018 and was recognized two years in a row as a TIME Best Invention of the Year. In this conversation with Stanford adjunct lecturer Ravi Belani, Zatarain digs deep into the process of finding product-market fit, using examples from Eight Sleep’s struggles and successes. —----------------------------------- Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations. CONNECT WITH US Twitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MORE eCorner Website: https://ecorner.stanford.edu/ STVP Website: https://stvp.stanford.edu/ Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give. </video> <video> Mission-Driven Hiring - Maria Barrera (Clayful) Description: Maria Barrera, founder and CEO of Clayful, notes the challenge of building a startup focused on mental health when startup culture doesn’t always encourage work-life balance. She shares tips for finding employees who care not only about the mission, but also about building a successful and effective company. —----------------------------------- Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations. CONNECT WITH US Twitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MORE eCorner Website: https://ecorner.stanford.edu/ STVP Website: https://stvp.stanford.edu/ Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give. </video>

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The team at Stanford eCorner believes in the powerful combination of evidence and imagination. We share original stories from informed leaders in academia and industry that focus on innovation, startups, culture, and strategy. The goal: empower you to bring bold ideas to life. Find our videos, as well as original articles and podcasts, at https://ecorner.stanford.edu.

Stanford eCorner is led by the Stanford Technology Ventures Program (STVP), the entrepreneurship center in Stanford University’s School of Engineering.

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