Channel Title: Exposure Ninja Channel Description: Request a review of your website and marketing 👉 https://exposureninja.com/ryt/review/ Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world. The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development. Exposure Ninja is a proud Certified B Corporation. <video> Copy This UNBEATABLE SEO Strategy in 2025 Description: SEO is the dominant source of website traffic for businesses and has been for more than twenty years. But the sector is changing. Organic traffic as a primary channel is changing. Yet, SEO traffic will likely deliver 90% of most website traffic in 2025. Today, marketers need to see the whole picture before creating unbeatable SEO strategies - and that's the topic of this LIVE podcast special. In this session, Exposure Ninja's Head of SEO, Andy Tuxford, will take you through the process of building an UNBEATABLE SEO strategy that includes the latest methods for ranking in Google's generative answers, AI Overviews. This LIVE podcast recording will be hosted by: - Charlie Marchant (CEO) - Dale Davies (Head of Marketing). Have questions about SEO? Leave them as comments now and have them answered in the call. ----- Watch this while you wait for the live podcast to begin: https://www.youtube.com/watch?v=ax9f1l7BH2s ==================== Request a FREE Review of your Website: https://exposureninja.com/ryt/review/ Listen to all 300+ episodes of our marketing podcast: https://exposureninja.com/podcast/ Try Semrush for FREE: https://thankyouninjas.com Get our FREE eBook: https://exposureninja.com/youtube/ Read our blog posts: https://exposureninja.com/blog/ ==================== Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja Who We Are Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world. The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development. Exposure Ninja is a proud Certified B Corporation. ==================== Thumbnail by: Dale Davies Produced by: Dale Davies ==================== #ExposureNinja #SEO </video> <video> Could Google's First YoY Drop in Users Spell the End? Description: Watch this next 👉 https://www.youtube.com/watch?v=ax9f1l7BH2s Google has experienced its first recorded decline in UK users, dropping from 86% to 83% market share, while AI search queries have increased tenfold between January and September 2024. Simultaneously, Google's AI Overviews are now starting to include YouTube video summaries, marking a significant evolution in search result presentation. For marketers concerned about maintaining visibility in an evolving search landscape, this episode provides critical insights into emerging trends and practical strategies for adapting to AI-driven search whilst maintaining strong traditional SEO practices. Let's get into it. What You'll Learn - The significance of Google's first-ever UK user decline and its implications for digital marketing strategies long-term - Understand how YouTube content is being integrated into Google's AI Overviews - Develop strategies for optimising both traditional search and AI-driven visibility (you need both) - How to balance current marketing effectiveness with future-focused initiatives Timestamps 00:00 - Welcome to the Dojo 00:22 - Google's Year-on-Year Drop in Users 25:40 - YouTube Summarise in AI Overviews 33:37 - Key Takeaways & Next Steps Get the show notes: https://exposureninja.com/podcast/dojo-43/ ==================== Request a FREE Review of your Website: https://exposureninja.com/ryt/review/ Listen to all 300+ episodes of our marketing podcast: https://exposureninja.com/podcast/ Try Semrush for FREE: https://thankyouninjas.com Get our FREE eBook: https://exposureninja.com/youtube/ Read our blog posts: https://exposureninja.com/blog/ ==================== Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja Who We Are Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world. The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development. Exposure Ninja is a proud Certified B Corporation. ==================== Thumbnail by: Dale Davies Produced by: Dale Davies ==================== #ExposureNinja #SEO </video> <video> FIRST PEEK at HUGE Change to How Google Will Work in 2025 Description: On Friday, Google revealed a significant leap forward in AI search, showing off Gemini 2.0's capabilities. We got hands-on, testing how it handles complex queries, multi-step reasoning, and deep internet research. And let me tell you, things are changing - fast. You're likely familiar with how AI Overviews are already impacting search results and pushing down organic listings. Gemini 2.0 takes this further. Google wants to understand the intent behind your search, breaking down questions into multiple parts and synthesising answers, just like a real human would. It's no longer about finding the closest match, it's about truly understanding. Here’s what we’ve learned from playing around with it: 1. Multi-step reasoning is HERE: Google can now analyse complex queries, understanding how different parts connect and delivering much more relevant answers. 2. Deep research is now possible: Gemini 1.5 Pro can analyse hundreds of websites in its quest for a useful answer, doing in minutes what would take you hours, maybe days. 3. AI search is still evolving: It is not perfect yet. While the technology is impressive, we've found that other tools like Perplexity can sometimes do it better. The tech isn’t fully cooked - yet - but this is a direction you need to be aware of. So, what's the big takeaway for you? It's time to start thinking about Generative Engine Optimisation (GEO). SEO as we know it is going to change, and we need to be ready. Here's what you need to do right now: 1. Start Learning GEO — This is the new reality. Traditional SEO is no longer enough. Start today: https://www.youtube.com/watch?v=FoIc8LkSETo 2. Monitor Your AI Search Visibility — Pay attention to how you show up in these new AI-powered search results 3. Watch our webinar — I've explained it all in our new webinar: https://exposureninja.com/blog/dominate-next-battleground/ 4. Get a free video marketing review: Let us take a look at your current strategy and show you exactly what to do to boost your visibility in AI tools, get leads and sales, and beat the competition. (Apply here: exposureninja.com/review) The future of search is not about one single platform, it's about a combination of tools. Getting ready for this shift is not an option, it's a necessity. Your future self will thank you for taking action now. What are your thoughts? Share them in the comments below. ==================== Request a FREE Review of your Website: https://exposureninja.com/ryt/review/ Listen to all 300+ episodes of our marketing podcast: https://exposureninja.com/podcast/ Try Semrush for FREE: https://thankyouninjas.com Get our FREE eBook: https://exposureninja.com/youtube/ Read our blog posts: https://exposureninja.com/blog/ Mentioned Links & Resources: Are AI Shopping Assistants The Next Big Threat to eCommerce? https://www.youtube.com/watch?v=vkHw3hEw3OU&t=31s ==================== Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja Who We Are Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world. The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development. Exposure Ninja is a proud Certified B Corporation. ==================== Recorded by: Tim Cameron-Kitchen Edited by: DirekVim Thumbnail by: Dale Davies Produced by: Dale Davies, and Tim Cameron-Kitchen ==================== #ExposureNinja #SEO #googlegemini </video> <video> The Best SEO Strategies for 2025 Description: Learn how to do Local SEO in 2025 👉 https://www.youtube.com/watch?v=lPCEZkzIdYc SEO is changing. Fast. For years, an effective SEO strategy was all about Google. Rank high, get traffic, grow. Simple. But that simplicity is gone. A new era is here: Generative Engine Optimisation (GEO). AI tools like ChatGPT, Perplexity, and Google’s AI Overviews are reshaping search. The way people find information is evolving, and so must your SEO strategies. Imagine your business. People aren’t just Googling anymore — they’re asking AI tools for answers. And those tools are delivering. Summaries, recommendations, concise insights. Where does your business fit? If you’re not in those summaries, you’re invisible. GEO is about ensuring your SEO strategy isn’t just visible but dominant. Start with the basics. Your website must rank in organic search. Without that foundation, AI tools won’t see you. But that’s just the beginning. To succeed, your SEO strategies need to align with the way AI-driven tools summarise and recommend. Structure matters. Relevance matters. Authority matters. And then there’s EEAT. Experience. Expertise. Authoritativeness. Trustworthiness. AI tools favour content rooted in genuine knowledge. A passionate story. A specialist’s voice. Data that proves you know your field. Your SEO strategy can’t just aim to rank—it must aim to persuade. This is GEO. It’s SEO strategies reimagined for the AI age. Adapt now. Your customers are searching, and their tools are listening. Will they find you? ==================== A Message from our Head of PPC Last week, I had a long conversation (https://www.youtube.com/watch?v=93sZ30L-o2Q) about the most common (and expensive) PPC mistakes marketers make and how to avoid them. After the call, Tom and I continued our conversation about how ads will appear in ChatGPT (it's inevitable). Tom is predicting that, when ads do come to ChatGPT, that they'll be powered by Microsoft Ads. When you think about it, it makes a lot of sense. The Microsoft Ads platform is already there. It just needs to be ported over and glammed up a bit. With that in mind, if you start running Microsoft Ads today they'll be optimised and matured for the any-day-now rollout. If you're not yet running Microsoft Ads, then if Tom's team sets up your account this month (Dec), he'll be able to get you another 2500 USD/GBP in free ad credit you can use to train your new ads campaign. With Google already testing ads in AI Overviews (https://searchengineland.com/google-ai-overviews-ads-mobile-us-launch-447247), ChatGPT's ads are surely only a few weeks or months away. Interested? Send us a message via exposureninja.com/contact and I'll connect you with the right Ninja to get it started. ==================== Request a FREE Review of your Website: https://exposureninja.com/ryt/review/ Listen to all 300+ episodes of our marketing podcast: https://exposureninja.com/podcast/ Try Semrush for FREE: https://thankyouninjas.com Get our FREE eBook: https://exposureninja.com/youtube/ Read our blog posts: https://exposureninja.com/blog/ ==================== Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja Who We Are Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world. The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development. Exposure Ninja is a proud Certified B Corporation. ==================== Scripted by: Jess Percival Recorded by: Tim Cameron-Kitchen Edited by: DirekVim Thumbnail by: Dale Davies Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen ==================== #ExposureNinja #SEO </video> <video> SEO is Changing: Are You Ready for AI Search? (Webinar) Description: Try Semrush for FREE at https://thankyouninjas.com Exposure Ninja's CEO, Charlie Marchant, was a key expert in a recent @semrush webinar entitled "The Impact of ChatGPT and Generative AI on Search: Insights from Industry Experts". Semrush has kindly allowed us to reshare this webinar with you on-demand. You can watch the original recording and get access to many great Semrush talks on BrightTalk: https://www.brighttalk.com/webcast/19704/631265 Get Semrush and Statista's "Online Search After ChatGPT: The Impact of Generative AI" report via this link: https://www.semrush.com/blog/ai-search-report/ Here's what most marketers miss about getting visibility in AI search: everything you thought you knew about SEO needs recalibrating. After months of testing across multiple industries and analysing thousands of search results, we've uncovered something fascinating. While traditional SEO metrics like backlinks and keywords still matter, they're just the foundation. The real game-changer? Brand sentiment. Our data shows that AI tools aren't just counting mentions—they're analysing how people talk about your business across Reddit, forums, review sites, and social channels. This represents the biggest shift in search since Google introduced PageRank. We're seeing businesses rank well in traditional search but struggle in AI results simply because their brand positioning doesn't match their desired market perception. Here's what actually moves the needle in AI search: - Community discussions about your brand - Third-party sentiment analysis - Review authenticity patterns - Social proof signals - Content structure clarity The businesses winning in this new landscape aren't just optimising websites—they're building comprehensive digital footprints that AI can't ignore. And with personalisation on the horizon, building genuine authority in your niche isn't just important—it's essential for survival. Want to see how your website currently performs in AI search? Request your free website review at https://exposureninja.com/review ==================== Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja Who We Are Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world. The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development. Exposure Ninja is a proud Certified B Corporation. </video> <video> Copy This PROFITABLE Paid Search Strategy in 2025 Description: When people think about Paid Search they immediately think about Google Ads - but in 2025, everything changes. The importance of wider network usage, including a huge increase in Microsoft Ads spend, will grow as usage of Bing increases and - eventually - ads start appearing in ChatGPT (which is very likely to run on the Microsoft Ads platform). To achieve a highly profitable Paid Search campaign in 2025 your strategy strategy needs to be: - Well researched - Proactive - Optimised for the changing search landscape But before you can scale it you need to optimise the performance of your campaigns first. In this LIVE podcast special, Exposure Ninja's Head of PPC, Tom Goodwin, will teach you how to strategise and create a highly profitable Paid Search campaign. This LIVE podcast recording will be hosted by: - Charlie Marchant (CEO) - Dale Davies (Head of Marketing). Have questions about Paid Search? Leave them as comments now and have them answered in the call. Watch this while you wait for the live podcast to begin: https://www.youtube.com/watch?v=93sZ30L-o2Q ==================== Request a FREE Review of your Website: https://exposureninja.com/ryt/review/ Listen to all 300+ episodes of our marketing podcast: https://exposureninja.com/podcast/ Try Semrush for FREE: https://thankyouninjas.com Get our FREE eBook: https://exposureninja.com/youtube/ Read our blog posts: https://exposureninja.com/blog/ ==================== Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja Who We Are Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world. The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development. Exposure Ninja is a proud Certified B Corporation. ==================== Thumbnail by: Dale Davies Produced by: Dale Davies ==================== #ExposureNinja #GoogleAds #PPC </video> <video> How Digital Advertising Works in 2025 Description: Try AdCreative.ai for FREE ➡️ https://exposure.ninja/adcreative Try AdClarity for FREE ➡️ https://exposure.ninja/adclarity Try Semrush for FREE ➡️ https://thankyouninjas.com ==================== Request a FREE Review of your Website: https://exposureninja.com/ryt/review/ Listen to all 300+ episodes of our marketing podcast: https://exposureninja.com/podcast/ Try Semrush for FREE: https://thankyouninjas.com Get our FREE eBook: https://exposureninja.com/youtube/ Read our blog posts: https://exposureninja.com/blog/ ==================== Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja Who We Are Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world. The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development. Exposure Ninja is a proud Certified B Corporation. ==================== Scripted by: Jess Percival Recorded by: Tim Cameron-Kitchen Edited by: DirekVim Thumbnail by: Dale Davies Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen ==================== #ExposureNinja #SEO </video> <video> Copy This NEXT-LEVEL GEO Strategy in 2025 Description: Generative Engine Optimisation (GEO) is set to eclipse SEO as one of the most important long-term priorities for marketers in all industries, both B2B and B2C. And this is a first-to-move-wins race - at least to begin with. Get ahead of your competition and strategize for GEO straight after joining this session with Exposure Ninja's core GEO team: - Andy Tuxford (Head of SEO) - Nicola Tuxford (SEO Strategy Manager) This LIVE podcast recording will be hosted by: - Charlie Marchant (CEO) - Dale Davies (Head of Marketing). Timestamps 00:00 - Panel Introduction 01:07 - What is GEO? 02:20 - Are marketers thinking about GEO enough? 03:57 - Are we starting to see the impact of generative engines in analytics and traffic? 05:31 - How is the spread of generative AI impacting Google itself? 07:44 - How important is the new skill set of GEO for SEOs and marketers? 09:38 - How important is GEO for business owners, CEOs, and CMOs? 12:45 - How do generative engines work? 21:07 -What are the differences between SEO and GEO? 28:40 - How is the spread of generative AI impacting digital PR? 34:06 - How do we measure the effectiveness of GEO? 38:49 - How can marketers communicate the importance and effectiveness of GEO to their superiors? 41:38 - What are the tactical steps to optimize content for generative engines? 55:50 - How can a marketer strategise an initial GEO strategy for 2025? 59:31 - How should a promotional/PR strategy be approached for GEO? ==================== Request a FREE Review of your Website: https://exposureninja.com/ryt/review/ Listen to all 300+ episodes of our marketing podcast: https://exposureninja.com/podcast/ Try Semrush for FREE: https://thankyouninjas.com Get our FREE eBook: https://exposureninja.com/youtube/ Read our blog posts: https://exposureninja.com/blog/ ==================== Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja Who We Are Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world. The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development. Exposure Ninja is a proud Certified B Corporation. ==================== Thumbnail by: Dale Davies Produced by: Dale Davies ==================== #ExposureNinja #SEO </video> <video> How to DOMINATE In The Next Marketing Battleground Description: AI is the future of SEO. Google's new AI Overviews at the top of the search results are built using generative engines. And then there are generative AI chatbots like ChatGPT, Perplexity, and Claude which are all hoovering up traditional organic search traffic too. Marketers in 2025 will need to know how to rank in all of them: AI Overviews AND ChatGPT. In this session, Exposure Ninja's founder, Tim Cameron-Kitchen, will take you through the process our agency has been using to get our clients ranking in Google's AI Overviews AND in ChatGPT too using Generative Engine Optimisation. By the end of the session, you'll know exactly how to do Generative Engine Optimisation for your website too. ---------- Who Is This Webinar For? This webinar is designed for VPs and Directors at £1M+ turnover businesses - however, marketers at all businesses will be able to apply the lessons learned from this session. ---------- This webinar was recorded for a select invite-only audience on Dec 12th 2024. To join future webinars, sign up for our newsletter on our blog and get an early invite: https://exposureninja.com/blog/what-is-geo/ ---------- Watch this while you wait for the live podcast to begin: https://www.youtube.com/watch?v=ax9f1l7BH2s ==================== Request a FREE Review of your Website: https://exposureninja.com/ryt/review/ Listen to all 300+ episodes of our marketing podcast: https://exposureninja.com/podcast/ Try Semrush for FREE: https://thankyouninjas.com Get our FREE eBook: https://exposureninja.com/youtube/ Read our blog posts: https://exposureninja.com/blog/ ==================== Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja Who We Are Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world. The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development. Exposure Ninja is a proud Certified B Corporation. ==================== Thumbnail by: Dale Davies Produced by: Dale Davies ==================== #ExposureNinja #SEO </video> <video> Google's WORST NIGHTMARE Just Happened Description: Learn how Generative Engine Optimisation works 👉 https://youtu.be/FoIc8LkSETo For the first time ever, Google lost search users. This signals a fundamental shift towards AI-powered search and marketers need to adapt their strategies now for this emerging reality. The signs were there. ChatGPT's rise. Perplexity's growing user base. And now, Ofcom's data confirms what many of us suspected: traditional search is evolving. Think about how you find information today. Need a quick answer? You might ask ChatGPT. Looking for market insights? Perplexity AI might be your first stop. The data shows you're not alone. But here's what fascinates me: Google's advertising revenue hit record highs in Q2 2024, up 10% when analysts expected a decline. Seems contradictory, doesn't it? Let me explain: Whilst Google's user base shrinks, those who remain are more engaged, more likely to convert. The platform isn't dying – it's transforming. What does this mean for your marketing strategy? First, don't panic. Your SEO efforts aren't wasted. But you need to expand your horizon beyond traditional search optimisation. Enter GEO – Generative Engine Optimisation. It's SEO's evolution for an AI-first world. Here's your action plan: 1. Keep optimising for traditional search 2. Start learning GEO principles (watch this video: https://www.youtube.com/watch?v=FoIc8LkSETo) 3. Track AI-referred traffic carefully 4. Diversify your traffic sources The future of search isn't a SINGLE platform anymore. It's a symphony of traditional search engines and AI-powered tools. And like any good orchestra, success comes from mastering multiple instruments. Want to stay ahead? Start preparing for this shift today. Your future self will thank you. By the way, you can listen to this as an audio podcast instead here: https://exposureninja.com/podcast/342/ ==================== Request a FREE Review of your Website: https://exposureninja.com/ryt/review/ Listen to all 300+ episodes of our marketing podcast: https://exposureninja.com/podcast/ Try Semrush for FREE: https://thankyouninjas.com Get our FREE eBook: https://exposureninja.com/youtube/ Read our blog posts: https://exposureninja.com/blog/ ==================== Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja Who We Are Exposure Ninja is a revenue-driving search marketing agency delivering marketing campaigns to B2B and B2C companies worldwide. The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development. Exposure Ninja is a proud Certified B Corporation. ==================== Recorded by: Tim Cameron-Kitchen Edited by: DirekVim Thumbnail by: Dale Davies Produced by: Dale Davies and Tim Cameron-Kitchen ==================== #ExposureNinja #SEO #GEO </video> <video> Is Content Marketing Dead? Description: Is content marketing really dead now that AI tools like ChatGPT can generate posts, articles, and even email sequences in seconds? In this video, we break down the tiers of content marketing — low-value, mid-value, and high-value — and show you how to stay ahead in the age of AI. Request a FREE Review of your Website: https://exposureninja.com/ryt/review/ Listen to all 300+ episodes of our marketing podcast: https://exposureninja.com/podcast/ Try Semrush for FREE: https://thankyouninjas.com Get our FREE eBook: https://exposureninja.com/youtube/ Read our blog posts: https://exposureninja.com/blog/ ==================== Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja Who We Are Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world. The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development. Exposure Ninja is a proud Certified B Corporation. ==================== Recorded by: Tim Cameron-Kitchen Edited by: DirekVim Thumbnail by: Dale Davies Produced by: Dale Davies, and Tim Cameron-Kitchen ==================== #ExposureNinja #SEO </video> <video> Digital Marketing Predictions for 2025 (HISTORIC Changes Coming) Description: Join Charlie Marchant, CEO of Exposure Ninja, and Dale Davies for a deep dive into some bold marketing predictions for 2025. From the meteoric rise of AI search platforms to personalised search results and evolving consumer behaviours, they explore how these shifts will fundamentally change digital marketing strategies. With 45% of US and 29% of UK users already embracing generative AI search, the transformation is well underway. For marketing leaders grappling with resource allocation and strategic planning, this episode provides crucial insights into preparing for the AI revolution. Whether you're a marketing or business leader, discover practical steps to adapt your marketing strategy for this rapidly evolving landscape. Learn why early adoption and experimentation are essential for staying competitive in the age of AI-driven search. What You'll Learn - Develop strategies to optimise for generative AI search platforms beyond Google - Prepare your team for the shift towards personalised search results - Adapt your content strategy for longer, more conversational search queries - Leverage emerging voice search opportunities effectively - Navigate the evolution of visual search and shopping experiences Timestamps 00:00 Welcome to the Dojo 00:52 - Prediction 1 09:04 - Prediction 2 25:20 - Prediction 3 28:05 - Prediction 4 32:37 - Prediction 5 36:38 - Prediction 6 Get the Show Notes: https://exposureninja.com/podcast/dojo-45/ Resources Mentioned How to Dominate the Next Marketing Battleground https://www.youtube.com/watch?v=pdmoRjyHB6A ==================== Request a FREE Review of your Website: https://exposureninja.com/ryt/review/ Listen to all 300+ episodes of our marketing podcast: https://exposureninja.com/podcast/ Try Semrush for FREE: https://thankyouninjas.com Get our FREE eBook: https://exposureninja.com/youtube/ Read our blog posts: https://exposureninja.com/blog/ ==================== Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja Who We Are Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world. The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development. Exposure Ninja is a proud Certified B Corporation. ==================== Recorded by: Tim Cameron-Kitchen Edited by: DirekVim Thumbnail by: Dale Davies Produced by: Dale Davies, and Tim Cameron-Kitchen ==================== #ExposureNinja #marketing #digitalmarketing </video> <video> Copy This FLAWLESS Content Marketing Strategy in 2025 Description: Your marketing strategy NEEDS content. But what's working today? What's not? Should the content be onsite or offsite? Should it be both? Which types of publishers work best? Should influencers be part of the mix? In this session, Exposure Ninja's Head of Content & Email Marketing, Abi Daunton-Johns, will share all the answers and take us through the process of creating a FLAWLESS content marketing strategy or 2025. This LIVE podcast recording will be hosted by: - Charlie Marchant (CEO) - Dale Davies (Head of Marketing). - Abigail Daunton-Johns (Head of Content) Have questions about Content Marketing? Leave them as comments now and have them answered in the call. ----- Watch this while you wait for the live podcast to begin: https://www.youtube.com/watch?v=cVbLLWrnGq0 ==================== Timestamps 00:00 - Introduction 01:00 - How did content marketing change in 2024? 06:39 - How will content marketing change in 2025? 25:24 - What's working well today? 33:12 - How to create a flawless content marketing strategy for 2025 ==================== Request a FREE Review of your Website: https://exposureninja.com/ryt/review/ Listen to all 300+ episodes of our marketing podcast: https://exposureninja.com/podcast/ Try Semrush for FREE: https://thankyouninjas.com Get our FREE eBook: https://exposureninja.com/youtube/ Read our blog posts: https://exposureninja.com/blog/ ==================== Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja Who We Are Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world. The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development. Exposure Ninja is a proud Certified B Corporation. ==================== Thumbnail by: Dale Davies Produced by: Dale Davies ==================== #ExposureNinja #ContentMarketing #ContentStrategy </video> <video> Everything Marketers Need To Know about SORA, OpenAI's New Text-to-Video Description: In this packed episode, our CEO, Charlie Marchant, and our Head of Marketing, Dale Davies, dissect three major AI developments: OpenAI's text-to-video tool Sora, Google's Product Studio expansion, and Reddit's new AI-powered answer generation system called Reddit Answers. While these tools showcase impressive capabilities, their immediate practical applications for marketers vary significantly. For marketing leaders grappling with the rapid pace of AI advancement, this episode cuts through the hype to deliver actionable insights about which tools deserve attention now and which can wait. Discover how these innovations might reshape content creation, product marketing, and market research strategies in 2024 and beyond. What You'll Learn - Evaluate OpenAI's Sora capabilities and limitations for marketing video content - Leverage Google Product Studio for efficient product photography at scale - Harness Reddit's new AI-powered answer system for enhanced market research - Identify practical applications of AI tools for businesses of different sizes Timestamps 00:00 - Introduction and episode overview 00:39 - OpenAI's Sora launch details 11:29 - Google Product Studio expansion 15:15 - Reddit Answers introduction 21:19 - Final takeaways and recommendations ==================== Request a FREE Review of your Website: https://exposureninja.com/ryt/review/ Listen to all 300+ episodes of our marketing podcast: https://exposureninja.com/podcast/ Try Semrush for FREE: https://thankyouninjas.com Get our FREE eBook: https://exposureninja.com/youtube/ Read our blog posts: https://exposureninja.com/blog/ ==================== Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja Who We Are Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world. The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development. Exposure Ninja is a proud Certified B Corporation. ==================== Recorded by: Dale Davies Edited by: DirekVim Thumbnail by: Dale Davies Produced by: Dale Davies ==================== #ExposureNinja #Marketing #aimarketing </video> <video> Copy This POWERFUL Paid Social Strategy in 2025 Description: If you think Paid Social advertising was big in 2024, prepare to be shocked. Paid Social is set to EXPLODE even further in 2025, as more businesses turn to digital advertising to expand their reach, establish deeper brand connections, and circumnavigate the (potentially) reduced brand discovery expected via search. In this session, Exposure Ninja's Paid Social Strategy Manager, Sinead O'Brien, will take you through the process of building a POWERFUL Paid Social strategy for 2025. This LIVE podcast recording will be hosted by: - Charlie Marchant (CEO) - Dale Davies (Head of Marketing). Have questions about Paid Social? Leave them as comments now and have them answered in the call. ----- Watch this while you wait for the live podcast to begin: https://www.youtube.com/watch?v=K20wkOv4Jds ==================== Request a FREE Review of your Website: https://exposureninja.com/ryt/review/ Listen to all 300+ episodes of our marketing podcast: https://exposureninja.com/podcast/ Try Semrush for FREE: https://thankyouninjas.com Get our FREE eBook: https://exposureninja.com/youtube/ Read our blog posts: https://exposureninja.com/blog/ ==================== Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja Who We Are Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world. The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development. Exposure Ninja is a proud Certified B Corporation. ==================== Thumbnail by: Dale Davies Produced by: Dale Davies ==================== #ExposureNinja #PPC #PaidSocial </video>

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Request a review of your website and marketing 👉 https://exposureninja.com/ryt/review/

Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world.

The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development.

Exposure Ninja is a proud Certified B Corporation.

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