Channel Title: Inside Insights podcast Channel Description: We’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them. Join hosts Ryan Barry and Patricia Montesdeoca on Inside Insights, the podcast powered by Zappi, as they get inside the world of consumer insights. They chat with global brand leaders who share their personal journeys and give you actionable tips to get into the minds of your consumers. Catch up on all our episodes: https://bit.ly/2NfjXFJ #insights #marketresearch #advertising #innovation <video> the real issue behind the #dataquality problem (pt 1) Description: Leonard Murphy, Chief Advisor for Insights and Development at Greenbook, joined us on the Inside Insights podcast to talk all things trends and watchouts in the #marketresearch industry. Here's part one of his take on the real culprit behind the data quality problem. Get more content like this by subscribing to our channel @insideinsightspodcast Learn more about Zappi: https://bit.ly/3P0oc4q #mrx #insights #data </video> <video> what #insights teams should be focused on now Description: Leonard Murphy, Chief Advisor for Insights and Development at Greenbook, recently joined us on the Inside Insights podcast to talk all thing future of #insights. Here's his take on what insights teams should really be focused on now. Get more content like this by subscribing to or channel @insideinsightspodcast Learn more about Zappi: https://www.zappi.io #mrx #marketresearch #consumerinsights </video> <video> challenges of writing an #insights book Description: Brett Townsend, co-author of Insights on the Brink and SVP at Quester, joined us on the Inside Insights podcast to talk about our new book as well as his own, Insights on the Brink. Here's his take on the challenges of writing a book for the #insights industry. Get more content like this by subscribing to our channel @insideinsightspodcast Learn more about Insights on the Brink: https://amzn.to/49Foyqp Learn more about our book, The Consumer Insights Revolution: https://bit.ly/3VGLRdY #mrx #marketresearch #books </video> <video> what #AI will power in #insights Description: Leonard Murphy, Chief Advisor for Insights and Development at Greenbook, recently joined us on the Inside Insights podcast to discuss the future of #insights and what to be on the lookout for. Here's his take on what AI will power in the industry. Get more content like this by subscribing to our channel @insideinsightspodcast Learn more about Zappi AI Agents: https://bit.ly/4gAgtWm #mrx #aiinsights #marketresearch </video> <video> tips for helping #insights professionals grow Description: Deirdre van Zyl, Head of Innovation Planning for Africa at Diageo, joined us on the Inside Insights podcast to share her take on how to help #insights professionals grow in their role. Get more content like this by subscribing to our channel @insideinsightspodcast Learn more about Zappi 👉 https://bit.ly/3P0oc4q #mrx #marketresearch #careers </video> <video> Emerging trends and watchouts in market research Description: Leonard Murphy, Chief Advisor for Insights and Development at Greenbook, delves into emerging trends in market research, how innovative methodologies and technologies (particularly #AI) can drive better business decisions and shares strategies for improving data quality and engagement. Chapters: 00:00 Intro & Welcome Leonard Murphy 00:59 The GreenBook Podcast 01:13 The GRIT report and industry trends 01:57 Zappi's innovation journey 02:15 The evolution of market research 06:33 The role of AI in market research 14:26 Data quality and engagement issues 26:06 Leveraging first-party data 28:09 Strategic insights and data assets 30:28 Closing remarks #marketresearch #insights #dataquality Get more content like this by subscribing to our channel @insideinsightspodcast Learn more about Zappi: https://bit.ly/49I5esx </video> <video> how #insights roles will evolve Description: Deirdre van Zyl, Head of Innovation Planning for Africa at Diageo, shared her thoughts on how the role of #insights will have to evolve in a recent Inside Insights podcast episode. Get more content like this by subscribing to our channel @insideinsightspodcast Learn more about Zappi: https://bit.ly/3P0oc4q #mrx #marketresearch #insightstransformation </video> <video> big businesses spend more money on research than Harvard Description: Ryan Barry, host of the Inside Insights podcast and President at Zappi, shares some insight on how big businesses spend more money on research than Harvard and what that should mean for #insights. Get more content like this by subscribing to our channel @insideinsightspodcast Learn more about the Consumer Insights Revolution: https://www.amazon.com/Consumer-Insights-Revolution-Transforming-competitive/dp/1781338698 #mrx #marketresearch #connectedinsights </video> <video> how Zappi's #AI Agents are fundamentally changing the #innovation process Description: Steve Phillips, Chief Innovation Officer at Zappi, recently joined us on an Inside Insights episode to share the latest in AI insights tools from Zappi — and what they mean for your #innovation pipeline process. Get more content like this by subscribing to our channel @insideinsightspodcast Learn more about Zappi's AI Agents: https://bit.ly/4gAgtWm #mrx #insights #aiinsights </video> <video> using #AI to create new products Description: Steve Phillips, Chief Innovation Officer and founder of Zappi, joined us in the Inside Insights podcast to talk about the latest developments in #AI for #innovation. Here's a clip of him walking through how Zappi uses AI to help brands create #products that win with consumers. Get more content like this by subscribing to our channel @insideinsightspodcast Learn more about Zappi AI Agents: https://bit.ly/4gAgtWm #mrx #insights #marketresearch </video> <video> why feedback is a gift Description: Deirdre van Zyl, Head of Innovation Planning for Africa at Diageo, joined us on the Inside Insights podcast to talk all things #insights — here's her take on why #feedback is a gift and how to learn from failure. Get more content by subscribing to our channel @insideinsightspodcast Learn more about Zappi: https://bit.ly/3P0oc4q #mrx #marketresearch #innovation </video> <video> what is most rewarding about working in #marketresearch? Description: Zappi took to Central Park in NYC during our Consumer Insights Revolution book tour in September to ask customers from the likes of Colgate, Popeye's and more what they find most rewarding about working in #marketresearch. Here's what some of them had to say. Get more content like this by subscribing to our channel @insideinsightspodcast Learn more about Consumer Insights Revolution: https://www.amazon.com/Consumer-Insights-Revolution-Transforming-competitive/dp/1781338698 #insights #mrx #careers </video> <video> how do you stay motivated when most #innovation fails? Description: Deirdre van Zyl, Head of Innovation Planning for Africa at Diageo, recently joined us on the Inside Insights podcast to talk all things #innovation. Here's her advice on how to stay motivated during the innovation process. Get more content like this by subscribing to our channel @insideinsightspodcast Learn more about Zappi: https://www.zappi.io/web #mrx #productinnovation #innovate </video> <video> new trends in #marketresearch Description: Leonard Murphy, Chief Advisor for Insights and Development at Greenbook, joined us on the Inside Insights podcast to talk about suture trends and watchouts in #marketresearch. Here's his take on the trends in the industry. Get more content like this by subscribing to our channel @insideinsightspodcast Learn more about Zappi 👉 https://bit.ly/3P0oc4q #mrx #insights #trends #ai </video> <video> the real issue behind the #dataquality problem (pt 2) Description: Leonard Murphy, Chief Advisor for Insights and Development at Greenbook, joined us on the Inside Insights podcast to talk all things trends and watchouts in the #marketresearch industry. Here's part two of his take on the real culprit behind the data quality problem. Get more content like this by subscribing to our channel @insideinsightspodcast Learn more about Zappi: https://www.zappi.io/web #mrx #insights #surveys </video>

Contacts and Links

Description

We’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them.

Join hosts Ryan Barry and Patricia Montesdeoca on Inside Insights, the podcast powered by Zappi, as they get inside the world of consumer insights. They chat with global brand leaders who share their personal journeys and give you actionable tips to get into the minds of your consumers.

Catch up on all our episodes: https://bit.ly/2NfjXFJ

#insights #marketresearch #advertising #innovation

Videos from channel