Channel Title: Loves Data Channel Description: Learn how to use Google Analytics, Google Tag Manager, Google Ads, and Looker Studio with Loves Data. We're here to help you get the most out of Google's platforms and your data. And we're about getting to the good stuff and skipping the fluff. <video> Google Analytics Certification | Pass The Exam, Find Your Certificate, and More Description: In this video, you'll learn how to pass the Google Analytics Certification. You'll learn how to study for the current GA4 certification exam, we'll cover three practice questions, how to take the exam, what happens if you don't pass the exam, and more. Once you've passed the exam, you can say your Google Analytics Certified. Let's get started! YOUR EXTRA RESOURCES: ○ Google Skillshop: https://skillshop.docebosaas.com ○ More exam practice questions: https://www.lovesdata.com/blog/google-analytics-certification ○ My Google Analytics course: https://www.lovesdata.com/courses/google-analytics-4 ○ Google Analytics tutorial series: https://www.youtube.com/playlist?list=PL1vNrn711L8T8HLFj4ghhXydctPMXSv3l ○ Google Tag Manager tutorial series: https://www.youtube.com/playlist?list=PL1vNrn711L8SnLqvJ_W0sofsVST7ldXXV ○ Google Analytics blog posts: https://www.lovesdata.com/blog/?tag=Google+Analytics JUMP TO A TOPIC: 00:00 Overview of Google Analytics Certification 00:33 Google Analytics exam summary 01:46 Studying to pass the exam 04:39 Exam practice questions 07:41 How to take the certification exam 09:45 Bonus tip 10:04 Finding your Google Analytics certificate 11:30 Next steps Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata #GoogleAnalyticsCertification #GA4Certification #GoogleAnalytics </video> <video> Setup Google Ads Remarketing with Google Analytics and Google Ads Description: Learn how to setup remarketing in Google Ads, including how to create audience lists and apply a list to a new remarketing campaign. In this video, you will walk-through how to create audience lists using Google Analytics 4 (GA4) and using the dedicated Google Ads remarketing tag (Google Tag) with Google Tag Manager. YOUR EXTRA RESOURCES: ○ Link Google Analytics and Google Ads – https://www.youtube.com/watch?v=-lXMJ95KocI&list=PL1vNrn711L8T8HLFj4ghhXydctPMXSv3l&index=2 ○ Google Tag Manager Course – https://www.lovesdata.com/courses/google-tag-manager ○ Google Tag Manager tutorials – https://www.youtube.com/watch?v=tQDdv_WqCgg&list=PL1vNrn711L8SnLqvJ_W0sofsVST7ldXXV ○ Google Ads Course – https://www.lovesdata.com/courses/google-ads-fundamentals ○ Google Analytics tutorials – https://www.youtube.com/watch?v=OIVhhgNQjak&list=PL1vNrn711L8T8HLFj4ghhXydctPMXSv3l JUMP TO A TOPIC: 00:00 Introduction to remarketing 00:45 Check accounts are linked 02:04 Create audiences in Google Analytics 07:29 View remarketing lists in Google Ads 08:15 Create audiences in Google Ads 09:32 Adding the Google Ads remarketing tag 13:22 Create a remarketing campaign 17:30 Using audience lists as observations 18:39 Next steps #googleads #remarketing #retargeting My courses: https://www.lovesdata.com/courses My blog: https://www.lovesdata.com/blog-welcome My email updates: https://www.lovesdata.com/email-newsletter Subscribe for more videos: http://www.youtube.com/subscription_center?add_user=lovesdata </video> <video> Google Tag Manager Tutorial (15-Minute Quick-Start) Description: Learn how to set up and use Google Tag Manager in this step-by-step Google Tag Manager tutorial! Test your GTM knowledge: https://lovesdata.co/8eC+Q+ We'll guide you through creating your GTM account, installing the container code on your website, and configuring your first tag to send data to Google Analytics 4. Along the way, you'll learn key terminology and best practices to streamline tag management for your marketing and analytics efforts. Stay tuned until the end for a short quiz to test your knowledge! Google Tag Manager is an essential tool for digital marketers and website owners. This GTM tutorial will show you how GTM acts as a powerful layer between your website and the platforms you use, enabling seamless management of tags. Whether you’re using WordPress, Shopify, or another platform, we’ve got tips to make installation easy. By the end of this video, you’ll have the confidence to take full control of your website's tag management. Let’s get started! JUMP TO A TOPIC: 00:00 Introduction 00:43 Create a GTM account and container 03:25 Add GTM to your website 06:08 Add Google Analytics to GTM 09:18 Preview and test your container 12:11 Publish your container 13:04 Next steps YOUR EXTRA RESOURCES: Google Marketing Platform: https://marketingplatform.google.com/about/tag-manager/ GTM and Squarespace: https://youtu.be/BrBL5LKR7uk GTM and Shopify: https://youtu.be/krFHfkiANjc GTM and WooCommerce: https://youtu.be/Tqq_4f-hThs GA4 tutorial series: https://www.youtube.com/playlist?list=PL1vNrn711L8T8HLFj4ghhXydctPMXSv3l Consent banner and GTM: https://youtu.be/zWftt3gGhEA GA4 automatic events: https://www.lovesdata.com/blog/google-analytics-automatic-events Full GTM course (paid): https://www.lovesdata.com/courses/google-tag-manager GTM quiz: https://lovesdata.co/8eC+Q+ TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq #GoogleTagManager #GoogleTagManagerTutorial #GTM #GTMTutorial #DigitalMarketing #TagManagement #GoogleAnalytics #GA4 #WebsiteTracking #AnalyticsTools #MarketingAnalytics #DataTracking #GoogleTagManagerSetup #GTMGuide #TagManagerTips #WebsiteAnalytics #DigitalMarketingTools #MarketingTutorial #LearnGTM #GoogleMarketingPlatform Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata </video> <video> Google Ads Conversion Tracking Step by Step (with Values and Variables) Description: Learn how to set up Google Ads conversion tracking with values, including the essential step of configuring variables in Google Tag Manager (GTM). In this tutorial, you’ll discover how to track conversion values to accurately report on your campaign performance, optimize for Google Ads automated bidding, and improve Performance Max campaigns. Whether you’re new to conversion tracking or looking to refine your setup with GTM, this step-by-step guide has you covered. Let’s get started! YOUR EXTRA RESOURCES: ○ Google Ads Course (paid) – https://www.lovesdata.com/courses/google-ads-fundamentals ○ Conversion tracking – https://youtu.be/f2t9I6GL_aY ○ Enhanced conversions – https://youtu.be/dtFot_JL0EM ○ Ecommerce tracking – https://youtu.be/ClSLdoNKZMI ○ Ecommerce on Shopify – https://youtu.be/dB3TaDRnyGw ○ Ecommerce on Shopify with a Custom Pixel – https://youtu.be/krFHfkiANjc ○ GTM on Squarespace – https://youtu.be/BrBL5LKR7uk JUMP TO A TOPIC: 00:00 Introduction to Google Ads conversion tracking 00:40 Creating a conversion goal in Google Ads 02:47 Implementing Google Ads conversion tracking with GTM 08:19 Configuring variables in GTM 13:04 Preview and testing conversions 14:52 Next steps TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata </video> <video> How To Create YouTube Promotions Description: Ready to boost your YouTube channel’s reach? In this video, I'll walk you through every step to create effective YouTube promotions and get your videos in front of a larger audience. Whether you're looking to increase subscribers, drive views, or encourage website visits, I'll show you how to set up YouTube promotions using YouTube Studio and Google Ads. You'll learn how to choose the right promotion type for your goals, set a budget, target your ideal audience, and maximize the impact of your YouTube ad campaigns. Ready to dive in? Let's get started! YOUR EXTRA RESOURCES: ○ Creating a Google Ads account – https://youtu.be/u-HgQdxFMXo ○ Results from a YouTube Promotion – https://youtu.be/-LhFz1PfOQI ○ Google Ads Fundamentals Course – https://www.lovesdata.com/courses/google-ads-fundamentals TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata #YouTubePromotion #YouTubePromotions #PromoteYouTubeVideo #GrowYourChannel #YouTubeTips #YouTubeMarketing #VideoPromotion #IncreaseSubscribers #YouTubeViews #YouTubeGrowth #VideoMarketing #YouTubeAds #ContentPromotion #DigitalMarketing #GoogleAds #YouTubeAdvertising #ChannelGrowth #BoostViews #VideoAds #OnlineMarketing #AudienceGrowth #AdvertiseOnYouTube #YouTubeAudience #SocialMediaPromotion #VideoContent </video> <video> Google Sheets Charts Tutorial - Create charts and graphs in Google Sheets Description: Learn how to create charts and graphs in Google Sheets with this step-by-step tutorial. You will cover how to create line charts, column charts, and pie charts, and how you can customize them to fit your needs. You'll also discover how to build a dashboard by combining multiple charts and how to seamlessly add your charts to Google Docs and Google Slides. Whether you’re new to Google Sheets or looking to improve your data visualization skills, this tutorial will guide you through the process. We’ll use an example spreadsheet to demonstrate how to visualize data, including customizing chart styles, adjusting axis options, and working with data labels. Are you just getting started? Watch the Google Sheets tutorial at https://youtu.be/cVLXkMC8-x8By to learn the steps to get started with Google Sheets. TOPICS COVERED IN THIS VIDEO: ○ Creating line, column, and pie charts in Google Sheets ○ Customizing chart titles, colors, and styles ○ Adding charts to Google Drive documents and presentations ○ Building a dashboard with multiple charts ○ Unlock the power of Google Sheets charts and Google Sheets graphs to present your data like a pro! JUMP TO A TOPIC: 00:00 Introduction 00:40 Creating charts and graphs in Google Sheets 08:55 Adding charts from Google Sheets to documents 09:56 Next steps TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq #GoogleSheets #GoogleSheetsCharts #GoogleSheetsTutorial #GoogleSheetsGraphs #DataVisualization #GoogleSheetsTips #ChartsInGoogleSheets #GoogleSheetsGuide #SpreadsheetCharts #GoogleSheetsForBeginners #GoogleSheetsHowTo #DataGraphs #ChartTutorial #VisualizingData #GoogleSheetsBasics #SpreadsheetTips #CreateCharts #GoogleSheetsHelp #DataAnalysis #GoogleSheetsTraining Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata </video> <video> Google Analytics Benchmarking Metrics // NEW in GA4 Description: In this video, you'll discover the new benchmarking feature in Google Analytics, which allows you to compare your website’s performance against Google’s benchmarks. This powerful tool helps you see if your site is performing above or below average in key areas. Benchmarking was previously available in older versions of Google Analytics, and now it’s back, fully integrated into your existing reports. You’ll learn how to access and use the feature, explore different metrics like 'Engagement Rate' and 'Purchaser Rate', and understand how to choose the right peer groups for your business. If the feature isn’t available in your reports yet, you’ll also find out how to check and enable it in your account settings. Start using benchmarks to optimize your website and stay ahead of the competition! JUMP TO A TOPIC: 00:00 Introduction to Google Analytics benchmarking 00:38 Viewing benchmark metrics in Google Analytics 03:53 Check benchmark admin settings 04:28 Next steps YOUR EXTRA RESOURCES: ○ GA4 Complete Course (paid): https://www.lovesdata.com/courses/google-analytics-4 ○ GA4 tutorial series: https://www.youtube.com/playlist?list=PL1vNrn711L8T8HLFj4ghhXydctPMXSv3l ○ Google Tag Manager Course (paid): https://www.lovesdata.com/courses/google-tag-manager TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq Subscribe for more videos: http://www.youtube.com/subscription_center?add_user=lovesdata </video> <video> Google Sheets Tutorial for Beginners 2024 – Step-by-Step Description: Ready to start learning Google Sheets? Get started with this Google Sheets tutorial for beginners. Learn how to create your first spreadsheet, through to formatting and adding visualizations. Download the example file at https://lovesdata.co/cONsHe JUMP TO A TOPIC: 00:00 Introduction to Google Sheets 00:47 How to create a new spreadsheet in Google Sheets 02:28 How to import data into a spreadsheet in Google Sheets 04:07 Understanding columns and rows in Google Sheets 05:09 How to freeze the header row in Google Sheets 05:34 Text wrapping in Google Sheets spreadsheet cells 06:23 Formatting values and text in Google Sheets cells 08:00 Sorting values in a Google Sheets spreadsheet 08:39 How to use conditional formatting in Google Sheets 09:36 Calculating new values in Google Sheets 13:30 Inserting extra columns in a spreadsheet 14:03 Using functions in Google Sheets 16:26 How to use filters in Google Sheets 17:19 Validating data in Google Sheets 18:03 Visualizing data in your Google Sheets spreadsheet 19:28 Sharing and collaborating in Google Sheets 19:53 Next steps WHAT TO WATCH NEXT: ○ Creating charts and graphs in Google Sheets - https://youtu.be/IFX9e9SqGlw ○ Google Sheets tips - https://youtu.be/Pn8ZIM0My9I ○ Looker Studio tutorial - https://youtu.be/Coe_f79Xc2o TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata #googlesheetstutorial #googlesheets </video> <video> Looker Studio Tutorial (10-Minute Quick-Start) Description: Learn how to create your first report in Looker Studio. You will walk through the steps to connect a data source, add key metrics using scorecards, add additional charts to your report, and customize your report layout. By the end of this fast-track tutorial, you’ll have a simple report ready to share and start analyzing. Looker Studio makes it easy to build dashboards and reports, whether you’re working with Google Analytics, Google Sheets, or other platforms. In just a few steps, you’ll be able to visualize your data using charts, tables, and more. Let's get started! JUMP TO A TOPIC: 00:00 Introduction 00:37 Creating a Looker Studio report 03:28 Adding charts to your report 09:27 Next steps YOUR EXTRA RESOURCES: Configuring key events in Google Analytics: https://youtu.be/XxCUVqhovEA Looker Studio Course (paid): https://www.lovesdata.com/courses/looker-studio Looker Studio 20-minute tutorial: https://youtu.be/Coe_f79Xc2o Using quick filters in Looker Studio: https://youtu.be/uWTxQ01FFvo Create GA4 calculated metrics in Looker Studio: https://youtu.be/YmvteHKlSNI Combine data in Looker Studio: https://youtu.be/qQfUwClQBPk TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq #LookerStudio #LookerStudioTutorial #DataVisualization #LookerStudioGuide #GoogleDataStudio #DataStudioTutorial #AnalyticsTutorial #GoogleAnalytics #DataReporting #LookerTips #BusinessAnalytics #DataStudio2024 #LookerStudioTips #DataStudioGuide #DigitalAnalytics #LookerStudioBasics #DataStudioDashboard #ReportingWithLooker #GoogleLookerStudio #AnalyticsDashboard Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata </video> <video> How To Link Google Ads To Google Analytics 4 (GA4) Description: In this video, you will learn how to link Google Analytics 4 (GA4) to Google Ads. Linking your accounts will allow you to report on the performance of your campaigns in GA4 and create audiences that can be used for targeting in Google Ads. You will walk-through the process, cover the permissions you need, and explain the different settings available, including auto-tagging and personalized advertising. Linking Google Analytics to Google Ads is essential for tracking the success of your marketing efforts and optimizing your ad campaigns. Whether you're a marketer or business owner, this tutorial will help you get the most out of your data by seamlessly connecting both platforms. If you’ve ever wondered how to set this up, or how to use the features, this video is for you! YOUR EXTRA RESOURCES: ○ Tracking non-Google Ads campaigns – https://youtu.be/e9nRdQFNXsU ○ Google Analytics consent settings – https://youtu.be/7MUp2lR17BM ○ Google Analytics Course – https://www.lovesdata.com/courses/google-analytics-4 ○ Google Ads Fundamentals Course – https://www.lovesdata.com/courses/google-ads-fundamentals JUMP TO A TOPIC: 00:00 Introduction to linking accounts 00:55 Link Google Analytics to Google Ads 06:12 Link Google Ads to Google Analytics 07:31 Next steps TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata </video> <video> How to Track Campaigns in Google Analytics Description: With campaign tracking in Google Analytics 4 (GA4), you can see exactly which marketing channels drive the most value for your business! In this video, you’ll learn how to set up and use campaign tags (also known as UTM tags and UTM parameters) to track the performance of your inbound links—whether from emails, social ads, or other sources. With the right tagging strategy, you’ll be able to tell what’s working and what’s not, helping you make informed decisions to boost your results. You’ll start by exploring the acquisition reports in GA4, where you can view your traffic by session source and medium, then learn how to customize these dimensions by adding campaign names. You’ll also get a hands-on look at Google’s Campaign URL Builder, making it easy to create tagged URLs that track each link driving traffic to your site. By applying these steps, you’ll transform your GA4 reports, making it simple to analyze campaign performance and fine-tune your strategy. Let's master GA4 campaign tracking! YOUR EXTRA RESOURCES: ○ Link Google Ads and Google Analytics: https://youtu.be/SnnXNUdy0T4 ○ Manual campaign report: https://youtu.be/VJWIsdyu6-g ○ Google Analytics course: https://www.lovesdata.com/courses/google-analytics-4 ○ Google Analytics tutorial series: https://www.youtube.com/playlist?list=PL1vNrn711L8T8HLFj4ghhXydctPMXSv3l JUMP TO A TOPIC: 00:00 Overview of tracking campaigns 00:47 Acquisition reports 03:31 Creating campaign tagged URLs 08:04 Next steps TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata </video> <video> NEW Features in Google Analytics (GA4) – September 2024 Insiders Update Description: This Insiders Update covers new features in Google Analytics, including 'Plot Rows', anomaly detection in details reports, enabling conversions (key events) in the events report, the 'Transactions' report, and more. Let's get started! JUMP TO A TOPIC: 00:00 Introduction 00:14 Plot rows 00:58 Anomaly detection 01:21 Report descriptions 01:29 New metrics 02:01 Enable key events 02:52 Transactions report 03:13 Next steps YOUR EXTRA RESOURCES: ○ Key events in Google Analytics – https://youtu.be/XxCUVqhovEA ○ Google Analytics Course (paid) – https://www.lovesdata.com/courses/google-analytics-4 Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata </video> <video> How To Install Google Analytics On WooCommerce Description: In this video, you will learn how to send purchase and other ecommerce events from your WooCommerce store to Google Analytics 4 (GA4) using Google Tag Manager (GTM). We will cover how to add Google Tag Manager, how to configure Google Tag Manager to send data to Google Analytics, and more. GET THE PRE-CONFIGURED GTM CONTAINER: https://lovesdata.co/reCaRy REGEX FOR THE ECOMMERCE TRIGGER: view_item|view_item_list|select_item|add_to_cart|remove_from_cart|view_cart|begin_checkout|add_payment_info|add_shipping_info|purchase JUMP TO A TOPIC: 00:00 Introduction to tracking WooCommerce 00:27 Add Google Tag Manager to WordPress 01:29 Set up Google Tag Manager 08:04 Creating an ecommerce tag and trigger 11:37 Preview WooCommerce ecommerce events 14:33 Publishing the GTM container 15:08 Next steps YOUR EXTRA RESOURCES: ○ Google Tag Manager tutorials: https://www.youtube.com/watch?v=4nXYvFXzxV4&list=PL1vNrn711L8SnLqvJ_W0sofsVST7ldXXV ○ Google Tag Manager Glossary: https://www.lovesdata.com/blog/google-tag-manager-glossary ○ Google Tag Manager Course (paid): https://www.lovesdata.com/courses/google-tag-manager ○ GA4 Complete Course (paid): https://www.lovesdata.com/courses/google-analytics-4 TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq Subscribe for more videos: http://www.youtube.com/subscription_center?add_user=lovesdata </video> <video> Google Ads Reports in Google Analytics | Standard, Exploration & Advertising Description: Learn how you can report on Google Ads in Google Analytics. You will walk through the standard report, how to create a custom exploration report, and cover the advertising reports you can use to report on the performance of Google Ads campaigns. Let's get started! YOUR EXTRA RESOURCES: ○ Using key events to track conversions – https://youtu.be/XxCUVqhovEA ○ Google Analytics tutorial series– https://www.youtube.com/playlist?list=PL1vNrn711L8T8HLFj4ghhXydctPMXSv3l ○ Import key events into Google Ads – https://youtu.be/RKgJLjSzdYE ○ GA4 Course (paid) – https://www.lovesdata.com/courses/google-analytics-4 ○ Google Ads Course (paid) – https://www.lovesdata.com/courses/google-ads-fundamentals JUMP TO A TOPIC: 00:00 Introduction to Google Ads reports 00:38 Link Google Ads and Google Analytics 02:54 Standard Google Ads report 05:49 Google Ads custom exploration report 08:29 Advertising reports 10:58 Next steps Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata </video> <video> Google Analytics Tips and Extra Resources – Google Analytics Tutorial Lesson 6 Description: In this video, you will learn extra tips for optimizing your Google Analytics setup and find additional resources to deepen your digital analytics knowledge. This is the sixth lesson in my Google Analytics training series, where I guide you through advanced tracking techniques, including how to track inbound marketing, import key events into Google Ads, and utilize a free checklist for proper configuration. Plus, I’ll introduce helpful resources like the Google Analytics Help Center and my Google Tag Manager tutorials. Let's get started! GOOGLE ANALYTICS TUTORIAL SERIES: Lesson 1: Getting Started – https://youtu.be/tQDdv_WqCgg Lesson 2: Check Data, Link Ads & Search Console – https://youtu.be/-lXMJ95KocI Lesson 3: Using Standard Reports – https://youtu.be/HoCVzkyiXe0 Lesson 4: Exploration & Advertising Reports – https://youtu.be/5hC0vF7LIKI Lesson 5: Conversions (Key Events) & Audiences – https://youtu.be/e7WbzjsicLE Lesson 6: (That's this video) Subscribe for updates: http://www.youtube.com/subscription_center?add_user=lovesdata YOUR EXTRA RESOURCES: ○ Campaign URL Builder – https://ga-dev-tools.google/campaign-url-builder/ ○ Google Analytics checklist – https://secure.lovesdata.com/flodesk/?id=google-analytics-checklist ○ Extra Google Analytics resources – https://www.lovesdata.com/blog/tag/Google+Analytics ○ Google Analytics Help – https://support.google.com/analytics/ ○ Google Tag Manager tutorials – https://www.youtube.com/watch?v=tQDdv_WqCgg&list=PL1vNrn711L8SnLqvJ_W0sofsVST7ldXXV ○ Google Analytics Glossary – https://www.lovesdata.com/blog/google-analytics-glossary ○ Google Analytics Course (paid) – https://www.lovesdata.com/courses/google-analytics-4 JUMP TO A TOPIC: 00:00 Introduction 00:40 Campaign tracking 03:28 Import key events into Google Ads 05:40 Google Analytics checklist 06:39 Extra resources 08:15 Next steps Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata #GoogleAnalytics #GA4Tutorial #GoogleAnalyticsTutorial </video>

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Learn how to use Google Analytics, Google Tag Manager, Google Ads, and Looker Studio with Loves Data. We're here to help you get the most out of Google's platforms and your data. And we're about getting to the good stuff and skipping the fluff.

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