Channel Title: Meat Institute Channel Description: The Meat Institute is dedicated to providing consumers and the media with timely, credible information about the meat and poultry industry and the products we produce. The Meat Institute is the nation's oldest and largest trade association representing U.S. meat and poultry packers and processors. Together, our members produce more than 95 percent of U.S. beef, pork, lamb, veal and more than 70 percent of U.S. turkey. Meat Institute YouTube Comment Policy: The Meat Institute wants to receive your feedback and comments on our videos. We will be courteous and professional in our postings and ask that you do the same. However if you are a vegan simply commenting as a means of trolling a video, your comment will be deleted and you will be banned from the page. Comments on Meat Institute YouTube videos are moderated and a comment will not be approved if it ◦is abusive ◦uses offensive or inflammatory language ◦is off-topic ◦is spam ◦is factually inaccurate or misleading <video> The Protein PACT: 2025 and Beyond Description: Sustainably producing the nutrient-dense animal-source food people need to thrive now and for generations to come has never been more important. That’s why Protein PACT partners have set ambitious targets, aligned with global goals, and are transparently communicating our principles, practices, and proof of progress toward various goals addressing animal welfare, the environment, food safety, nutrition and more. </video> <video> Who's Ready to Turn Up the Heat at the 2024 Protein PACT Summit? Description: We look forward to welcoming you to Austin, TX, for the premier event for meat industry leaders this October 9-11! In its fourth year, we'll welcome Renowned Climate Scientist Katharine Hayhoe as the Keynote Speaker and gather hundreds of industry visionaries and innovators all in one place. Together, we'll accelerate the entire protein sector's progress toward global sustainability! </video> <video> Power of Meat Fast Fact #4, with Anne-Marie Roerink Description: An impressive 68% of consumers scout multiple stores for the best deals, with 74% closely monitoring promotions at their go-to shops. The trend is clear: digital is the new frontier for deals, with 40% of shoppers now using apps to find the best prices on meat and poultry. </video> <video> Get Your Business Compliant with new California GHG Emissions Bills Description: Develop a roadmap to make sure your business is compliant with the new California Climate Accountability Package, which requires certain companies to report Scope 1, 2 and 3 emissions. The resource guide, linked below, was provided by Pinion to fully breakdown the legislation and help your business navigate it and create a plan of action: https://www.pinionglobal.com/the-impact-of-californias-climate-accountability-package-on-environmental-reporting/ </video> <video> Power of Meat Fast Fact #5, with Anne-Marie Roerink Description: Throughout the year, sales volumes spike significantly during key holidays—Valentine's Day, Easter, Thanksgiving, and year-end festivities are prime times for indulgence. The research shows that during Thanksgiving alone, 52% of households served more than one type of protein, with Gen Z mixing traditional with trendy by including options like hot dogs and hamburgers for their celebrations. </video> <video> Power of Meat Fast Fact #9, with Anne-Marie Roerink Description: There is a massive generational gap for how people to look for meal inspirations. Gen Z overwhelmingly consults social media (TikTok, YouTube, Instagram) for recipes, while Boomers rely on routine meals, family recipes and occasionally check recipe websites. </video> <video> Power of Meat Fast Fact #3, with Anne-Marie Roerink Description: Since 2019, traditional grocery stores have seen their share of meat sales decline from 42.8% to 39.7%, reflecting a shift of several billion dollars. In contrast, supercenters have increased their market share by 2.2 points, buoyed by robust engagement from Gen X, millennials, and Gen Z. While club stores and e-commerce have grown over the past five years, their market shares have stabilized in 2023. </video> <video> Power of Meat Fast Fact #8, with Anne-Marie Roerink Description: 87% of home-cooked dinners still feature meat or poultry, but the way these meals are prepared has evolved dramatically. Welcome to the era of the "hybrid meal"—a mix of scratch-cooked and ready-to-eat components, reflecting the modern need for both quality and convenience. Success in the meat department now spans from time-intensive roasts for special occasions to quick, recipe-ready meats that cater to the everyday rush. However, despite the premium on convenience, value-added meats have seen a decline in sales for the first time in years, as most consumers aim to spend less than 30 minutes on dinner preparation. </video> <video> The Protein PACT Vision: Animal Agriculture at the Center of Global Solutions Description: Through the Protein PACT, we are committed to continuously improve how we make food with a more positive environmental impact than ever. Transparent, data-based reporting verifies progress and keeps us accountable for contributing toward global goals. Join us at www.theproteinpact.org </video> <video> California Climate Accountability Package: Does it Apply to Your Business? Description: Does your company do business in California? Does your business exceed the annual revenue threshold for SB261 or SB253? In this video, learn which new California GHG compliance bills are relevant to your business and be prepared for their implementation in the coming years. The resource guide, linked below, was provided by Pinion to fully breakdown the legislation and help your business navigate it and create a plan of action: https://www.pinionglobal.com/the-impact-of-californias-climate-accountability-package-on-environmental-reporting/ </video> <video> Experience the Power of AMC: Reserve Your Booth Today Description: Are you ready to connect with retailers, manufacturers, suppliers, and more at AMC 2025? The Annual Meat Conference is a once-a-year opportunity to meet new clients, exchange ideas, and learn what's new in the industry with high-quality presentations and data. Discover how innovation and trends continue to drive change, gain a fresh perspective on the future of meat retail, and relive the highlights of our 20-year journey. Don't miss this opportunity to network, learn, and celebrate a milestone in meat retail. Learn more and reserve your booth today at www.meatconference.com/exhibits </video> <video> Power of Meat Fast Fact #10, with Anne-Marie Roerink Description: 96% of consumers tell us that it is a great tasting meal that gets them to repeat their purchases at the grocery store. Let's make sure we talk enough about texture, flavor, cooking temperatures and more. Quality and taste are what will keep meat at the center of consumers' plates. </video> <video> California Climate Accountability Package: Overview Description: As early as 2026, companies doing business in California will be required to follow new, stringent GHG reporting standards. This video explains what the bills entail and how they will impact your business. The resource guide, linked below, was provided by Pinion to fully breakdown the legislation and help your business navigate it and create a plan of action: https://www.pinionglobal.com/the-impact-of-californias-climate-accountability-package-on-environmental-reporting/ </video> <video> Power of Meat Fast Fact #7, with Anne-Marie Roerink Description: There’s a growing consumer interest in making more conscious choices regarding meat and poultry. While most enjoy these products and see them as diet staples, Anne-Marie Roerink says about 30% are actively seeking options that better address animal welfare and environmental impact. A notable 20% of consumers are unaware of the animal welfare practices behind the meat they purchase. This gap underscores a significant educational opportunity. There's a clear demand for information on packaging, websites, and in-store displays about sustainable practices and humane treatment. This is a call to action for packers, processors, and retailers to join forces and enhance transparency around sustainability initiatives. </video> <video> Power of Meat Fast Fact #6, with Anne-Marie Roerink Description: In our sixth video, Anne-Marie sheds light on the enduring place of meat and poultry in our diets. A robust three-quarters of consumers affirm that meat is a healthy part of their diet, essential for everyday energy and nutrition. Yet, approximately 30% are looking to reduce their consumption—not out of a desire to eliminate it but influenced by costs and health considerations. </video>

Contacts and Links

Description

The Meat Institute is dedicated to providing consumers and the media with timely, credible information about the meat and poultry industry and the products we produce.

The Meat Institute is the nation's oldest and largest trade association representing U.S. meat and poultry packers and processors. Together, our members produce more than 95 percent of U.S. beef, pork, lamb, veal and more than 70 percent of U.S. turkey.

Meat Institute YouTube Comment Policy:
The Meat Institute wants to receive your feedback and comments on our videos. We will be courteous and professional in our postings and ask that you do the same. However if you are a vegan simply commenting as a means of trolling a video, your comment will be deleted and you will be banned from the page.

Comments on Meat Institute YouTube videos are moderated and a comment will not be approved if it
◦is abusive
◦uses offensive or inflammatory language
◦is off-topic
◦is spam
◦is factually inaccurate or misleading

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