Channel Title: Re:co Symposium Channel Description: Re:co celebrates new thinking in coffee – innovative ways to address our challenges, concepts that build our businesses, and fuel to push the coffee industry forward. We invite thought leaders from a variety of disciplines to share their work at Re:co, providing a dynamic force for progress in specialty coffee. We seek to inspire leadership, collaboration, and innovation. Re:co is the place where we share new scientific, agricultural, and economic research, providing essential understanding of the rapidly changing coffee world. Visit www.recosymposium.org to learn more. <video> Jan Anderson on Reimagining Coffee: A Wake-Up Call for Specialty | Re:co 2020 Description: This unprecedented time is an accelerator of change, a breaker of habits, a destroyer of wealth and a creator of new opportunities, new ways to think and act. Three years from now, when this crisis has passed, will we be changed? What will it mean for specialty coffee? We asked industry experts to reimagine our interactions with coffee in three years and to share their thoughts with the industry. It is at once optimistic and a cautionary tale. About the Presenter Janice Anderson, CEO Premium Quality Consulting In her various roles in marketing, data interpretation, strategy and business development, Jan keeps her focus on the consumer as harbinger of change—change that guides the evolution of the industry. As a founding partner of Premium Quality Consulting, she contributes to research that contextualizes brands within the larger framework of the coffee industry, offering insights on consumer coffee trends and generational preferences. She also contributes to the strategic design of the company’s proprietary CYA software; asset, service and food safety management for coffee companies. </video> <video> Michelle Bhattacharyya on Coffee's Essential Workforce | Re:co 2020 Description: During the Covid-19 pandemic we have all seen our lives, our businesses, and our industry change in dramatic ways. This session lays out a path to build a more resilient specialty coffee industry by respecting those relationships, workers, and the community at its core, whose vulnerabilities and value have been laid bare. We explore the issues of living wage and living income as essential to building back better. Living wage and income have long been gaining steam among the media, global governments, sustainability standards, businesses, and a wealth of other actors, including consumers. But the necessity of ensuring a basic but decent living is more stark than ever in an age where vulnerability abounds. Specialty coffee is poised in this environment to provide leadership and a global example of how economic sustainability within an industry can be achieved, price crises may be averted, and industry can build back with a sustainable distribution of value that supports workers, businesses, and communities for long-term sustainability. Michelle will explore a model for action that allows all players in the specialty coffee industry to work together and take responsibility for their own activities through the use of theoretical case examples on implementing a living wage or enabling a living income from barista to farm worker. At the end of this session, every listener should be equipped with the knowledge to start assessing the role of living wage and living income as well as its impacts in their own operations and/or supply chains and to make essential changes that protect our community from disruptive events like we are all experiencing today. About the Presenter Michelle Bhattacharyya, CEO On-Up LLC Michelle has focused on the intersection of business and public good for over ten years and is passionate about unifying parties with diverse interests and motivations for the betterment of all. Her current work as CEO of On-Up LLC (on-upllc.com), connects supply chain and internal employee living wage and living income strategy and action, creating shared value for business, consumers, workers, and communities. Michelle formerly managed the work of the Global Living Wage Coalition (GLWC)(www.globallivingwage.org), achieving broad consensus on living wage estimations and catalyzing industry-wide action toward living wage and living income goals, with a concentration in agricultural industries. </video> <video> Vava Angwenyi on Race, Specialty Coffee, and the Urgent Need for Progress | Re:co 2020 Description: Vava Angwenyi speaks on Race, Specialty Coffee, and the Urgent Need for Progress at Re:co 2020. About the Presenter Vava Angwenyi, Founder - Chief Coffaholic @Vava Coffee Ltd. (KEN) , Co-Founder - Director @Gente Del Futuro (TZ, COL, KEN), Founder-Partner - Pamoja - The Direct Trade Coffee Collective (UK) In 2009, Vava Angwenyi started VAVA COFFEE – a Benefit Corporation (B-corp) with a Social enterprise model that exports, roasts and consults on coffee value chains, the organization aims to contribute to better future prospects for coffee communities and the industry as a whole. The company ensures sustainable livelihoods for the people and communities in which it works. Vava Angwenyi is also the co-founder and director business development & fundraising at GENTE DEL FUTURO (People of the Future). Gente Del Futuro formed in 2017 is an organization born out of a partnership between African Plantations Kilimanjaro, Vava Coffee Kenya and Oro Molido three private sector players within the coffee sector to tackle two of the main problems we face as an industry - Producer profitability and Next generation involvement. Gente Del Futuro’s focus is to amplify the voices of youth by creating economic empowerment, choices and sustainability for the coffee industry. The organization offers young people a unique and one of a kind learning opportunity by fusing coffee cultures and knowledge from three different growing origins : Tanzania, Kenya and Colombia. Ms. Angwenyi is also a founding member of PAMOJA - The Direct Trade Coffee Collective - a UK registered community interest company that has been established as the international marketing and distribution division for its members, coffee farmers. It is focused on building direct, cost-effective and fair relationships between its farmers and ethically aware international roasters.Vava holds a Masters degree-Msc in International Finance and Management from University of Groningen as well as Certificate in Global Asset Management from Warrington College of Business, University of Florida and a Bachelor’s degree in Statistics & Actuarial Science from University of Western Ontario- CANADA. Vava’s vision is to challenge the status quo and promote positive social disruption within the Coffee industry. Vava is a CQI trained and certified Q grader Ms. Vava Angwenyi was part of the 2015 International Visitors Leadership Program a prestigious State Department sponsored program coordinated in conjunction with African Growth and Opportunities Act (AGOA) and African women enterprise program International Visitors Leadership Program. Vava a Cordes fellow 2017 and Global Social Benefit Institute alumni 2016, also serves as an Advisory Committee member for the Specialty Coffee Association’s (SCA) sustainability council and is also part of the SCA’s Event’s site criteria Ad-hoc committee. In 2019 she was elected to serve on the SCA Board of Directors serving on the Finance and Sustainability Committees. In 2019 Vava Coffee was recognized as a Best for the world community Honoree - B Corp. </video> <video> Jim Watson | State & Future of Specialty Coffee Industry | Re:co 2020 Description: COVID-19 has changed both consumer buying patterns and how large retailers are approaching their offerings–a phenomenon affecting not just coffee, but all beverages. Examining which categories and price-points are doing the best can help us understand what long-term changes we can to expect and how coffee companies can best adapt. With so much innovation in coffee shops and ready-to-drink coffee, Jim looks at how specialty coffee being sold in grocery stores and big-box chains can evolve further, using comparisons from the beer and wine industries. About the Presenter Jim Watson, Senior Analyst Rabobank Jim Watson is a Senior Analyst in Rabobank’s Research group covering the beverages sector, based in New York. He studies the big consumer and industry trends that are shaping the beverage world, with a specific focus on coffee and beer, and spends his time writing, podcasting, and advising clients about what might be coming next. Prior to joining Rabobank, Jim spent ten years as an equity research analyst at HSBC covering the global beverages industry. </video> <video> Yannis Apostolopoulos on the State and Future of the Specialty Coffee Industry | Re:co 2020 Description: How did COVID-19 affect market shifts at the start of the pandemic, and what implications does this have for the future? SCA CEO Yannis Apostolopoulos shares a snapshot of the facts at hand to help businesses to make informed decisions. About the Presenter Yannis Apostolopoulos, Chief Executive Officer Specialty Coffee Association Yannis Apostolopoulos is the Chief Executive Officer of the Specialty Coffee Association and also serves as a board director for the World Coffee Events and the Coffee Science Foundation. He has more than 25 years experience in fast-moving consumer goods (FMGC) with a focus on coffee, wines, spirits, and beers, working for major brands like Red Bull, Stoli, Remy Martin, Cointreau, Mc Callan where he held completely diverse senior roles. He has served as a non-executive director on numerous boards, in both FMCG and investment firms. A long-time specialty coffee volunteer, Yannis was the Vice President of the Speciality Coffee Association of Europe, spearheading the creation of both Barista and Roasters Guild of Europe. He has studied chemical engineering and is a Harvard Business School alumnus. He is a Q-Grader and an AST. </video> <video> Fabiana Carvahlo | The Changing Consumer Experience of Specialty Coffee (Part 2) | Re:co 2020 Description: Specialty coffee shops have assumed a particular role in providing memorable experiences to the consumer. In the middle of a fast-paced modern lifestyle, specialty coffees have wholeheartedly embraced the slow coffee consumption philosophy, which is central in creating a delightful drinking experience. However, it is important to expand the market segment of slow coffee consumption to contexts other than the coffee shop. Due to distancing and mobility restrictions caused by the COVID-19 pandemic, specialty coffee consumption has been shifted from shops to home. Which marketing tools could be relevant to influence the coffee drinking experience outside the coffee shop? Results on the latest research showing how product-extrinsic factors influence consumers’ sensory and hedonic judgments of specialty coffee will be presented. The plain home consumption can be redefined into a more engaging “Home Experience”, which creates pleasure for the customer and adds value to the product. Multisensory exercises demonstrating the effect of different sound experiences and haptic textures on flavor perception of specialty coffee will also be presented. About the Presenter Dr. Fabiana Carvalho, Postdoctoral Researcher University of Campinas Fabiana Carvalho is a Brazilian neuroscientist who received her MSc in Biochemistry and her Ph.D. in Psychobiology studying neural processes of perception and memory. She has also worked as a postdoctoral researcher on a project investigating sensory perception as an anticipatory and constructive process instead of a mere passive and reactive process. She is currently a collaborating researcher at the University of Campinas, Brazil. Her research project is focused on understanding multisensory flavor perception. She is interested in scrutinizing the influence of extrinsic factors (that is, ambiance factors) on the expectation and perception of flavor in specialty coffee. This research project, entitled “The Coffee Sensorium,” has been conducted under the supervision of Professor Charles Spence at the University of Oxford, UK. </video> <video> Kim Elena Ionescu | Pathways between Farm and Consumer: Mapping Specialty Coffee | Re:co 2020 Description: In this talk, Kim Elena Ionescu introduces the SCA's recently debuted Coffee Systems Map. The map, which builds on the work of the 2019 Price Crisis Response Initiative, depicts key actors and activities in a specialty coffee value chain and diagrams the relationships between them. After learning how to read the map, coffee industry actors will understand how the specialty coffee system works, why it does not work for everyone, and where they can use leverage - individual and collective - to change it. About the Presenter Kim Elena Ionescu, Chief Sustainability and Knowledge Development Officer Specialty Coffee Association Kim Elena Ionescu is the Chief Sustainability and Knowledge Development Officer for the Specialty Coffee Association (SCA), where she develops strategy and leads action on behalf of coffee-centric businesses and organizations both large and small in the United States, Europe, and beyond to tackle the challenges coffee faces now and in the future. Prior to joining the association, Kim spent a decade buying coffee and creating and directing sustainability at Counter Culture Coffee in North Carolina, where she resides with her husband and two daughters. And although these days she is more likely to be found behind desks and podiums than cupping tables and espresso machines, Kim believes that innovation and collaboration across the coffee value chain are critical for our community to thrive. </video> <video> Ilja Croijmans on Talking About Flavors Online: Describing Coffee (and Wine) | Re:co 2020 Description: Sales increasingly take place online; the specialty coffee industry has to deal with this creatively. Whereas in normal consumer interactions, where there are more channels to communicate flavors, an online situation has reduced this to language, in the form of descriptions of how something will taste. Studies on wine show flavor descriptions help consumers to select the wine they want, suggesting coffee professionals might be able to learn from the wine industry to shape their descriptions. In this talk, Dr. Croijmans will go into recent studies that have looked at wine and coffee language, offer suggestions to adapt online coffee sales, and discuss open questions to align coffee descriptions to what consumers expect, informed by insights from wine and coffee research. About the Presenter Dr. Ilja Croijmans, Postdoctoral Researcher Utrecht University Dr. Croijmans research focused on what the effect of flavor expertise, with a particular focus on wine and coffee expertise, is on the way people describe and memorize smells and tastes. He obtained his Ph.D. on this topic in 2018 from the Dutch Radboud University. In his current lines of work, he investigates the effect smell, including body odor, has on our behavior and emotions. In addition, he maintains a strong interest in what factors can influence the ability to talk about smells and flavors, both in the digital as well as the real world. </video> <video> Mbula Musau on Race, Specialty Coffee, and the Urgent Need for Progress | Re:co 2020 Description: Mbula Musau speaks on Race, Specialty Coffee, and the Urgent Need for Progress at Re:co 2020. About the Presenter Mbula Musau, Chief Empowerment Officer Utake Coffee Limited Founder of Utake Coffee Limited, one of the first and only certified SCA Premier Teaching Campuses in Africa, she is a Q instructor and Approved SCA Trainer (AST). Utake Coffee Limited also trades in green and roasted coffee globally. Mbula currently serves as a Board director of the SCA. As a Coffee Corps Volunteer, she is focused on the sustainability of the specialty coffee sector through empowerment, coffee education, gender equity advocacy and fair recognition of efforts for Africa as an important coffee producing region. the latter through identifying and promoting the best coffees from Africa, thus raising the profile and earnings of producers. She spearheaded the formation of the International Women in Coffee Alliance (IWCA) chapters in Africa, where she serves as a Chapter Mentor. </video> <video> Chris McAuley & Cydni Patterson | Socially Distant Sip & Chat w/ Getchusomegear | Re:co 2020 Description: Getchu Some Gear started up in June 2019 to meet coffee gear needs for a few of Chris McAuley’s former staff members. A year later, the project has redistributed over $8,000 in coffee gear, resources, and educational materials to baristas that hold marginalized identities. Chris McAuley ( Getchusomegear founder) and Cydni Patterson (Getchusomegear educator, Glitter Cat Barista, Caravela Coffee) will be brewing their favorite coffees together on the front porch in Durham and chatting about shared experiences as young Black folks in the coffee industry... working and living in the South. About the Presenters Chris McAuley, Founder Getchusomegear Cydni Patterson, Quality Control Assistant Caravela Coffee </video> <video> Kyle Murphy & Rocco Macciavello | Re:co 2020 Description: Many of us in coffee innovate in an attempt to improve the livelihoods of coffee producers: from Direct Trade to social programs, from certifications to traceability. But how do we know if these innovations work? In this talk, Rocco and Kyle explore new tools that development economists are using to measure the effectiveness of well-intentioned interventions, including supply side interventions that could potentially improve supply chain performance and ultimately raise small holders incomes. The talk draws on Rocco extensive, quantitative, research on coffee. It will first discuss why quality price premia along the chain are often not transmitted up to farmers and how buyer-driven programs, vertical restraints and blockchain-based solutions can ameliorate this. It will then discuss how digital platform can potentially transform what farmers are selling to consumers in destination markets. Along the way, Rocco will explore learning & experimentation opportunities. Learn more about how these tools work, and how they can be used in coffee. About the Presenters Rocco Macciavello, Associate Professor in Management London School of Economics and Political Science Rocco Macchiavello’s passion is to understand markets and firms in developing countries – so that better interventions can be designed to share the gains from trade with farmers and workers in those countries. Much of his research focuses on the coffee value chain and on industrial relations in emerging markets. Rocco holds a PhD in Economics from the London School of Economics and Political Science, where is currently an Associate Professor in Management. Previously, he was a Post-Doctoral Research Fellow at Nuffield College, Oxford University, and at the Harvard Kennedy School, and Professor at Warwick University. Rocco acts as IGC Lead Academic (Myanmar), is a Research Fellow at BREAD, CEPR, IPA, J-PAL and ERC Grant recipient. Rocco has conducted extensive field work in several countries, including Bangladesh, Colombia, Kenya, India, Myanmar and Rwanda partnering up with government agencies, private firms and international organizations. Kyle Murphy, Senior Policy Manager Abdul Latif Jameel Poverty Action Lab (J-PAL) Kyle Murphy is a Senior Policy Manager at the Abdul Latif Jameel Poverty Action Lab (J-PAL), a global research center headquartered at MIT working to reduce poverty by ensuring that policy is informed by scientific evidence. Kyle manages J-PAL's agriculture sector, and shares lessons on what works with foundations, NGOs, governments, and others and helps them integrate rigorous evidence into their program and policy processes. He has served as a member of World Coffee Research's Scientific Advisory Committee and worked as agricultural extensionist and volunteer coordinator with the United States Peace Corps in Nicaragua. </video> <video> René León-Gómez | Re:co 2020 Description: René Leon Gomez presents “A Perfect Storm: Navigating the Effects of COVID-19 on Coffee Producers” at Re:co 2020. About the Presenter René León-Gómez, Executive Secretary PROMECAFE/IICA René León Gómez is currently Executive Secretary of PROMECAFE, a regional collaborative program that promotes technological development and modernization related to coffee production within 10 countries along with the support of agricultural research and technology institutions such as IICA, CATIE and WCR. He graduated as an Agronomical Engineer from Zamorano University, with a masters in B.A. and Finance from the Central American Business University (UNITEC). He has been working with coffee for more than 15 years, along with his personal experience as a small coffee producer. The main focus of his work is to promote strengthening and development of coffee production, emphasizing on the needs and constraints that limit profitability and economic sustainability of small holders producing coffee in Honduras and in the Promecafe region, addressing issues based on research, cooperation, innovation and the establishment of strategic alliances. </video> <video> Austin Henley | The Changing Consumer Experience of Specialty Coffee (Part 1) | Re:co 2020 Description: In this talk, presenter Austin Henley, poses three bold new questions for coffee and shares how the Specialty Coffee Industry can demonstrate its ethos through exciting integrated marketing initiatives. About the Presenter Austin Henley, Sr. Manager Disruptive Marketing R.J. Reynolds Tobacco Company Austin is an experienced sales and marketing professional with 10 years of integrated brand and business development experience across the CPG and technology industries. Austin has spent the last 2 years at HanesBrands Inc. where he helped to drive Champion’s aggressive strategic account growth initiatives. He has recently joined Reynolds American Tobacco Company as Sr. Manger of Consumer Experience where he will work to drive disruptive integrated marketing initiatives across the business portfolio. Austin holds a bachelor’s degree from North Carolina Central University, a Master of Applied Social Science from Florida A&M University and a MBA from NC State University, where he cultivated his passion for consumer marketing and brand storytelling. </video> <video> Carlos Brando & Veronica Herlina on Scaling Local Action | Re:co Symposium 2019 Description: Today, we’re very happy to present the third episode of the “The Role of Innovation and Technical Advancement,” a session recorded at Re:co Symposium this past April. This session explored and evaluated advances in innovation positioned to make an impact within our industry as we work to resolve the coffee price crisis.  If you haven’t seen the previous episodes in this series, we strongly recommend going back to watch before you continue with this episode.  Global Coffee Platform members and Country Platform stakeholders have united in new ways to tackle the economic viability of coffee farming at scale. Innovative collaborations, including National Coffee Sustainability Curricula, the Country Platform Global Congress, and Global Coffee Platform Member Initiatives are bringing sustainability champions together in pre-competitive partnerships to amplify investments and achieve more resilient, productive and profitable coffee farming communities. We all rely upon profitable coffee farming to support our thriving global industry. Here, Carlos Brando and Veronica Herlina share how Global Coffee Platform members are pioneering a neutral, pre-competitive organization where both private and public sustainability stakeholders actively create a common roadmap and actionable agendas to move our shared, critical sustainability strategies forward faster. Special Thanks to Toddy  This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links  - Read a full transcript on SCA News: www.scanews.coffee/podcast/73/reco-podcast-carlos-brando-and-veronica-herlina-on-scaling-local-action-for-global-sustainability-results-s5-ep-3/ - Read more about our 2019 speakers: https://www.recosymposium.org/2019/speakers </video> <video> Bill Ristenpart | State & Future of Specialty Coffee Industry | Re:co 2020 Description: The coffee industry has been using the Brewing Control Chart for over 70 years. In this talk, we'll explore the assumptions behind this time-tested tool, and learn about new research that tests the foundations of coffee brewing, sensory evaluation of coffee, and how to measure it all. This will be an exciting glimpse into cutting edge coffee science. About the Presenter William Ristenpart, Professor University of California, Davis William Ristenpart is a Professor of Chemical Engineering at the University of California Davis. He received his Ph.D. from Princeton University and did his post-doctoral work at Harvard University. At UC Davis he developed the course "Design of Coffee: An Introduction to Chemical Engineering," which now teaches more than 2000 students per year. He is also the founding director of the U.C. Davis Coffee Center, the mission of which is to advance the state of research and education focused on the world’s most popular complex fluid. </video>

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Description

Re:co celebrates new thinking in coffee – innovative ways to address our challenges, concepts that build our businesses, and fuel to push the coffee industry forward.

We invite thought leaders from a variety of disciplines to share their work at Re:co, providing a dynamic force for progress in specialty coffee. We seek to inspire leadership, collaboration, and innovation.

Re:co is the place where we share new scientific, agricultural, and economic research, providing essential understanding of the rapidly changing coffee world.

Visit www.recosymposium.org to learn more.

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