Channel Title: Reed Channel Description: Since 1960, Reed has pioneered specialist recruitment, sourcing skilled, experienced and knowledgeable professionals for jobs across the UK. Our experts recruit across 20 sectors – from admin to marketing, HR, finance, procurement, legal, healthcare, scientific, engineering, tech and education. We’re committed to finding the right talent to help your organisation thrive. We'd like to welcome you to our YouTube channel - your ultimate destination for the latest in recruitment and employment content and information. Dive into a wealth of knowledge, with our expert insights on industry trends and innovative strategies designed to elevate your business. Whether you’re looking to stay ahead of the curve or seeking practical advice, our channel is your go-to resource. It's also home to our Chairman and CEO James Reed's podcast: 'All about business'. Subscribe now and join our community of forward-thinking professionals. <video> Jay Sandhu - preparing for remote interviews Description: Reed's Recruitment Director, Jaypal Sandhu, explores how employers can ensure they're fully prepared for remote interviews: 📽 #AskReed #JobInterview #Employer #Hiring #RemoteInterview </video> <video> The 10 second customer journey: stop friction and increase growth Description: With seventy percent of online buyers abandoning their shopping before checkout, how can you create a frictionless customer journey that only takes ten seconds? In this episode of All About Business, James Reed speaks to customer experience expert Todd Unger. Todd reveals why most customer journeys don’t work, how low-cost AI can help you understand your customers better, and the hit Ariana Grande song that could transform your approach to customer experience. Todd Unger is the Chief Experience Officer at the American Medical Association, overseeing membership, marketing and customer experience initiatives. His book, the ten-second customer journey explains how you can rapidly convert customers online, drawing on Todd’s 30 year career in marketing and customer experience. 02:00 Meet Todd Unger: Chief Experience Officer 03:27 The evolution of Customer Experience 08:04 The four points of CXO 10:50 The importance of frictionless experience 18:07 Building effective digital services 24:10 Building a culture of testing and experimentation 26:17 The role of AI in modern testing 26:44 AI's impact on the 10 second customer journey 28:03 Leveraging technology partners for AI 34:29 Practical applications and future of AI 45:17 Customer experience advice for entrepreneurs 48:27 Reed interview round Follow Todd Unger on LinkedIn: https://www.linkedin.com/in/toddunger1 Visit Todd Unger’s website: https://www.toddunger.com/ Buy Todd Unger’s book: https://tinyurl.com/52hywr74 Follow James Reed on LinkedIn: https://www.linkedin.com/in/chairmanjames/ All About Business is brought to you by Reed Global. Learn more at: www.reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a podcast to elevate your brand, visit Flamingo-media.co.uk </video> <video> Jamie Helen Rhodes - what do interviewees look for? Description: Business Lead Jamie Helen Rhodes, outlines what professionals look for in an interviewer: 🎥 #AskReed #JobInterview #Employer #Hiring #Interview </video> <video> Hollywood’s Paul Weiland reveals the key to profit-growing advertising campaigns Description: At a time when consumers are fed up of ads (and advertisers), how can you connect with your target customers and stop them hitting the ‘skip now’ button? In this episode of All About Business, James Reed is joined by award-winning director and veteran ad-man Paul Weiland OBE. He’ll share how some of Britain’s most well-loved ads were created, how to navigate the often tricky client/agency relationship and answers the question every marketer wants to know: how to create a profit-growing campaign everybody loves. Paul is a writer, producer and director whose credits include Blackadder and Mr Bean. He’s also directed 1000s of popular TV ads, most notably, the Gary Lineker Walkers ads. In 2015, he received an OBE for his services to advertising and the creative industries. 00:00- Intro 02:24- Paul's Journey into Advertising 05:33- Early Career and Breakthroughs 09:01- Directing Commercials and Building a Reputation 20:14- The Walkers Crisps Campaign 25:47- Celebrity Endorsements in Walker's Ads 26:09- The Power Struggle with Supermarkets 28:15- What Makes a Good Client? 29:58- The Evolution of the Gary Lineker Campaign 31:58- The Importance of Continuity in Advertising 36:10- The Changing Landscape of Advertising 42:06- From Ads to Feature Films 45:11- Advice for the Next Generation 48:19- Reflections and Future Outlook Discover how to connect with your customers online with our Digital Marketing Course: https://www.reed.co.uk/courses/digital-marketing-fundamentals/411038 Interested in watching one of Paul’s movies? Check them out here: https://www.imdb.com/name/nm0917992/ Follow James on LinkedIn: https://www.linkedin.com/in/chairmanjames/ Watch the hand-built by robots ad: https://www.youtube.com/watch?v=-fXV6KzhBbM Watch the infamous Gary Lineker ad: https://www.youtube.com/watch?v=SuKgMSUU6-c All About Business is brought to you by Reed Global. Learn more at: www.reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk </video> <video> Rhys Logan - how do you make the best impression on candidates? Description: Our Temporaries Consultant Rhys Logan shares how to make the best impression on candidates when conducting interviews: 📽 #AskReed #JobInterview #Employer #Hiring #Interview </video> <video> Chris Willsher - finding the best questions Description: This week, Senior Regional Director Chris Willsher explains how to form the best interview questions: 🎥 One tip was to use our AI-powered interview question generator, which can create a set of questions customised to your role within minutes! Try it now: https://bit.ly/3EL4W5E #AskReed #JobInterview #Employer #Hiring #AskReed #InterviewQuestions </video> <video> You will lose customers if you only think about profit | Becky Willan, CEO of Given Description: Talent and customers aren’t just looking at the product or service your company provides. They’re choosing organisations with purpose over those who only prioritise profit. In this episode of 'All About Business,' James is joined by Becky Willan, CEO of Given, part of Anthesis. They explore the importance of implementing purpose into the heart of your business,, the impact of ESG and sustainability on brands, and practical steps for organisations to align profit with meaningful societal impact. Becky shares her journey from working at Body Shop to founding Given, and discusses how companies like John Lewis and Lloyd's Banking Group are navigating purpose-driven transformations. 01:31- Introduction 02:26- Meet Becky Willan 03:13- Defining Purpose in Business 03:48- The Journey of Given 07:41- Implementing Purpose in Organisations 11:32- Case Study: John Lewis Partnership 20:31- Case Study: Lloyd's Banking Group 24:01- Advice for Entrepreneurs 29:54- Evidence of Purpose-Driven Business Success 31:25- Purpose vs. Philanthropy: Understanding the Difference 33:52- Reed's Purpose-Driven Philanthropy Model 34:54- Steps to Implementing Purpose in Your Organisation 36:44- The Importance of Employee Engagement and Culture 40:14- Challenges and Pitfalls in Purpose-Driven Organisations 42:54- Case Study: Centrica's Purpose Transformation 49:49- IKEA's Purpose and Philanthropy 51:35- Personal Reflections and Future Aspirations 53:56- Conclusion and Final Thoughts Find out more about Given : https://givenagency.com/about-us/ Follow Becky on LinkedIn: https://www.linkedin.com/in/becky-willan-5887a88/ Follow James on LinkedIn: All About Business is brought to you by Reed Global. Learn more at: www.reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk </video> <video> Justin Brown - are skills, education and experience important? Description: We asked Senior Recruitment Consultant, Justin Brown, to what extent interviewers should consider skills, education and experience: 🎥 #AskReed #JobInterview #Employer #Hiring #Interview </video> <video> Rachel Oldfield - how many interviews? Description: We know moving quickly in the recruitment process is imperative for employers to secure the best talent, but you must also be sure you're hiring the right person. How many interviews do you think is too many? In this video, Rachel Oldfield, Senior Area Manager at Reed, draws on her experience to advise employers on the optimal number of interviews to conduct to get the best results: 📽 #AskReed #JobInterview #Interviewing #Employer #Hiring </video> <video> BigGive: The model that raises millions for charity Description: What if there was a model your business could use to smash your targets faster? And with a team of no more than 10? In this episode of All About Business, James speaks to Alex Day, Managing Director of Big Give. Alex explains how his small team of ten has managed to raise hundreds of millions of pounds for charity. They also discuss how technology is transforming the charity sector, why philanthropy is good for business, and the psychology behind giving money away. Alex Day is Director of Social Impact at Reed and Managing Director of the Big Give, the UK’s biggest match funding charity. Every year, Big Give runs a variety of match funding campaigns, including the Green Match Fund, Kind2Mind and the Christmas Challenge. Since 2008, they’ve raised over £300 million for charities all over the world. Timestamps 02:31- How Big Give's Match Funding Works 03:38- The Psychology Behind Match Funding 05:38- Campaigns and Themes of Big Give 08:18- Digital Transformation in Charity Fundraising 12:53- Running a Lean and Effective Team 16:37- Engaging Big Figures in Philanthropy 23:42- Identifying Your Passion for a Cause 25:16- Setting Ambitious Goals 27:37- The Importance of Ambition in Social Impact 29:26- Supporting Smaller Charities 30:50- Innovative Match Funding Strategies 31:59- The Contagious Nature of Generosity 32:32- The Christmas Challenge Campaign 34:18- Philanthropy in Business 37:18- The Philco Model 41:33- Quickfire Round 43:38- Conclusion and Final Thoughts Links Follow the Big Give on LinkedIn: https://www.linkedin.com/company/big-give/ Visit the Big Give website: https://donate.biggive.org/ See what difference you can make: Big Give #ChristmasChallenge 2024 Campaign Video Double the difference this Christmas: https://biggive.org/christmas-challenge/ Follow James Reed on LinkedIn: https://www.linkedin.com/in/chairmanjames/ All About Business is brought to you by Reed Global. Learn more at: www.reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk </video> <video> Why 'diversity' isn't the goal for a thriving workforce | Dr. Heather Melville, OBE CMgr CCMI FCBI Description: We often hear that we need to strive for a more diverse workforce. But what if setting diversity as your goal does more harm than good? In this episode of all about business, James is joined by Dr. Heather Melville, OBE CMgr CCMI FCBI, to explore how inclusive business practices can drive growth, retain talent, and align organisational values with commercial strength. They shed light on understanding different needs and demographics within the workplace that go beyond mere diversity so you can make impactful cultural changes to help your business thrive. Heather is a Trustee and Senior Advisor, the Chancellor of York University and a Partner at Stork and May. She’s also the Chair and Non-Executive Director of CMI Women, where she empowers and develops women in leadership. In 2017, she was awarded an OBE for services to business and gender equality, which is why she’s the perfect person to talk to us about building an inclusive business. 02:25 - Defining inclusivity in business 03:58 - Challenges and misconceptions in diversity 06:55 - Practical steps for inclusivity 10:57 - Leadership and inclusivity 17:09 - The cost of ignoring inclusivity 22:59 - Real-world examples and stereotyping 26:23 - Gender pay gap and organisational accountability 27:33 - Creating fair and equitable workplaces 27:59 - Inclusive hiring practices 29:23 - The importance of leadership in inclusion 30:17 - Employee advocacy and organisational response 31:00 - Personal experiences with leadership 36:12 - Balancing work and personal life 44:45 - Recruitment strategies and positive action 48:16 - Looking forward: future goals and reflections 50:45 - Conclusion and final thoughts Follow Healther on Linkedin: https://www.linkedin.com/in/dr-heather-melville-obe-cmgr-ccmi/ Follow Heather on X: https://x.com/heatherm_obe?lang=en-GB Follow James Reed on Linkedin: https://www.linkedin.com/in/chairmanjames/?originalSubdomain=uk All about business is brought to you by Reed Global. Learn more at: www.reed.com This podcast was produced by Reed Global and Flamingo Media. If you’d like to create a podcast to get your brand heard, visit Flamingo-media.co.uk </video> <video> Drive big business by understanding your customers | Andy Cook, Centre for Social Justice Description: Being a socially conscious business is becoming more and more important, but can it really help you grow your brand long-term? In this episode of All About Business, James Reed sits down with Centre for Social Justice CEO and proud Leeds native, Andy Cook. They explore the unseen world of philanthropy, why small charities are often more powerful, the best interview questions to ask future employees, and the steps you can take to become a brand locals love. Andy is CEO of The Centre for Social Justice, an award-winning organisation that aims to solve Britain’s most pressing social issues through political change. Hailing from Leeds, Andy founded another award winning charity that helped disadvantaged youth across the Midlands. Since then, he’s become an advisor to several leading philanthropists and CSJ has been awarded social policy Think Tank of the Year for the last 2 years. 1:56 - Introducing Andy Cook - CEO for the Centre for Social Justice 2:48 - The Centre for Social Justice 8:43 - The five areas of help that affect Society 9:58 - The Big Give 13:38 - The importance of giving people opportunities 16:56 - The power of smaller charities 19:04 - Where do donations go and how to make the process better 21:07 - Should businesses engage more with philanthropy? 25:35:00 - The Kickstart Program 27:40:00 - Finding a balance between education and employer's needs 31:36:00 - The Centre for Social Justice Foundation 34:36:00 - Why businesses should be more involved in the education system 38:18:00 - How you can help 40:10:00 - Reed interview segment 41:50:00 - Wrap up and final thoughts Find out more about the CSJ: https://www.centreforsocialjustice.org.uk/ Follow Andy on LinkedIn: https://www.linkedin.com/in/andy-cook-45473456/ Register for the Green Match Fund: https://biggive.org/green-match-fund/ Donate to a cause you care about: https://biggive.org Follow James Reed on LinkedIn: https://www.linkedin.com/in/chairmanjames/ All About Business is brought to you by Reed Global. Learn more at: www.reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to get your brand heard, visit Flamingo-media.co.uk </video> <video> How to build a digital empire | Oli Green, CEO of Brave Bison and SocialChain Description: One thing that’s on pretty much every business owner's mind is the advent of AI, what it means for your business, and how you can use it to get ahead of your competitors. But AI is only one piece of the digital business puzzle… In this episode of all about business, James speaks to Oli Green, a trailblazing entrepreneur who has started and acquired multiple businesses across the digital landscape. He reveals the key areas every business should be focusing on when it comes to digitisation and explains why he was able to raise a substantial amount of funding in just a few short weeks. Oli Green is CEO of Brave Bison, a digital advertising and technology services company. Brave Bison bought Social Chain in 2023, a social media agency founded by Steven Bartlett that has worked for global brands such as KFC and LinkedIn. Oli is also Chairman of Tangent, a company that helps enterprises build future ready digital experiences, products and capabilities with a focus on People, Planet and Purpose. 02:21 Digital First Approach 03:18 Emerging Trends in AI 04:47 Challenges in Recruiting AI Talent 06:45 Improving Digital Experiences 08:46 Social Media Strategies 09:55 Brave Bison's Four Divisions 17:18 Acquisition Strategies 24:36 Integration Challenges 29:18 Working with Family 37:41 Public Company Benefits 40:19 Conclusion and Future Vision Connect with Oli on LinkedIn: https://www.linkedin.com/in/oli-green-85140973/ Follow Brave Bison: https://www.linkedin.com/company/brave-bison/ Follow James Reed: https://www.linkedin.com/in/chairmanjames/ All about business is brought to you by Reed Global. Learn more at: www.reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk </video> <video> Georgia Britton - the biggest things to avoid Description: Temporaries Consultant at Reed, Georgia Britton, details the biggest thing to avoid doing at an interview, if possible: 📽 #AskReed #JobInterview #InterviewMistake #Employer #Hiring </video> <video> Music’s best kept secret: The family-run event in Dingle with millions of followers | OtherVoices Description: Authenticity. It can be the difference between a thriving business and losing your audience. Gone are the days when having a good enough product was enough to drive growth, and with so much competition out there, having a brand that people believe in is non-negotiable. In this episode of All About Business, James Reed sits down with father-daughter duo Molly and Philip King of Ireland’s family-run festival, OtherVoices. Starting in a tiny church in Dingle, it grew to become a hotly-anticipated event. It’s hosted some of the biggest names in music, including Kate Tempest, Arlo Parks and Amy Winehouse and is now watched by millions across the globe. They explore the ins and outs of working with family, how to use digital media to build a brand and, despite massive growth, how they’ve managed to stray true to their original vision. Timestamps: 01:55- Family Dynamics in Business 02:27- Building an Authentic Brand 03:57- The Role of Culture and Trust 08:23- The Evolution of Other Voices 10:35- The Digital Transformation 14:33- The Growth of Other Voices 20:39- Maintaining the Core Ethos 23:32- Navigating the Pandemic 24:30- The Birth of Other Voices Courage 25:21- Live Performances in Iconic Locations 26:51- Challenges and Triumphs in the Music Industry 28:59- Spotting and Nurturing Talent 33:13- The Unique Experience of Performing in Dingle 38:04- Ireland's Edge: Bridging Art and Science 42:18- Quickfire Round 45:47- Conclusion and Farewell Watch Other Voices live on YouTube: https://www.youtube.com/@OtherVoicesLive/ Follow Other Voices on Instagram: https://www.instagram.com/othervoiceslive Follow Other Voices on Tik-Tok: https://www.tiktok.com/@othervoices Follow James Reed on LinkedIn: https://www.linkedin.com/in/chairmanjames/ Find a creative job you love: https://www.reed.com/candidates/marketing-creative-pr-jobs Find out about the Big Give Christmas Challenge: https://donate.biggive.org/christmas-challenge-2024 All About Business is brought to you by Reed Global. Learn more at: www.reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk </video>

Contacts and Links

Description

Since 1960, Reed has pioneered specialist recruitment, sourcing skilled, experienced and knowledgeable professionals for jobs across the UK. Our experts recruit across 20 sectors – from admin to marketing, HR, finance, procurement, legal, healthcare, scientific, engineering, tech and education. We’re committed to finding the right talent to help your organisation thrive.

We'd like to welcome you to our YouTube channel - your ultimate destination for the latest in recruitment and employment content and information. Dive into a wealth of knowledge, with our expert insights on industry trends and innovative strategies designed to elevate your business. Whether you’re looking to stay ahead of the curve or seeking practical advice, our channel is your go-to resource. It's also home to our Chairman and CEO James Reed's podcast: 'All about business'. Subscribe now and join our community of forward-thinking professionals.

Videos from channel