Channel Title: The Faction Collective Channel Description: The Faction Collective was formed in Verbier, Switzerland in 2006 to create the best-designed and built freeride skis around. We started making products with the belief that they are more than the sum of their parts — that with the application of innovative design and manufacturing principles, we could make better tools for skiers who demand the best in performance, versatility & quality. Nearly 2 decades on, our brand is a close-knit team that believes the closer we are to our products, the outdoors, and each other, the better our output. With bases in Verbier, Denver, London, Annecy, and Nagano, we've now applied the same exacting philosophy to create a world-leading range of skis and mountain equipment for almost all forms of alpine skiing. Every detail of everything we make is pored over, questioned, and refined. Everything is there for one reason - to make a better product. To make a ski more versatile whilst enhancing its performance. We're driven by the freedom to create. <video> RAW SERIES: S02 E02 | Will Berman Description: In the second episode of RAW SERIES Season 2, we visit the snow-clad sprawl of Minnesota, United States. For Colorado-based Faction freeskier Will Berman, the streets hold endless uncovered secrets, laden with copious Midwest winter snow cover. Joined by rider Jaron Stadler, here's a street skiing love letter to a frozen urban landscape that has its own complex beauty. Starring Will Berman Principal Cinematography by Ethan Timmons and Cam Willis Edited by Keegan Kilbride Imagery by Ethan Timmons Executive Producers: Henrik Lampert, Paul Dowell, Patrick McCarthy, Matt Beers, Peter Brown, Chris McKenna Join The Collective on: Website: https://www.factionskis.com Instagram: https://www.instagram.com/factionskis/ Facebook: https://www.facebook.com/faction/ TikTok: https://www.tiktok.com/@factionskis LinkedIn: https://www.linkedin.com/company/the-faction-collective/ Spotify: https://open.spotify.com/user/thefact... YouTube: https://www.youtube.com/@UCwVbnUomvVRCcdhsKUBVfRA The RAW SERIES. A forum for our athletes’ unfiltered creative expression. There are no guidelines. The product of our athletes’ own unique visions; their inventive skiing styles; their choice of creative partners; and their direction in editing. The result is a series of short films that meld skiing innovation with artistry and depth of spirit. What would you create if you could break all the rules? © The Faction Collective 2025 Please only use and share this embed code of the official video. Third-party downloads and distribution is not permitted. </video> <video> The skis Eileen Gu relies on for Gold | Faction Skis Description: Eileen Gu, the renowned freeskiing Olympic gold medallist and 2x World Cup Crystal Globe holder, unveils her limited-edition "Year of the Wood Dragon" Faction collaboration. Explore the collection now: https://factionskis.com/pages/eileen-gu-limited-edition-signature-2025 The artwork combines the dragon, widely recognized as a symbol of authority, prosperity and abundance, with the element of wood, representing evolution and growth. © 2024 The Faction Collective S.A. Please only use and share this embed code of the official video. Third party downloads and distribution is not permitted. #factionskis #eileengu </video> <video> Unfiltered — An Elisabeth Gerritzen Portrait (Full Film) | Faction Skis | 4K Description: She rose to fame on the global freeride stage with bold line choices and unwavering determination. In the second episode of the Portraits short film series, Unfiltered, we reflect on Elisabeth Gerritzen’s remarkable competitive skiing career. After a 7 year campaign on the Freeride World Tour, Elisabeth—fondly known as “Eli”— won the crown in 2021. At what seemed like the peak of her career, it spurred on a soul search for what competing truly meant for her. With her riding peers in tow, Unfiltered captures Elisabeth at a turning point of her career, as she charts a path beyond competition. Armed with her freeskiing mastery and a frank worldview that’s as sharp as her ski edges, Eli’s skiing journey is far from finished. A co-production with Blue Max Media Directed by Etienne Mérel Featuring appearances by Faction athletes Sam Anthamatten, Andrew Pollard and Sophia Rouches Shot on location in the Swiss Alps Eli rides the Mana 3 EG in this film — Buy now: https://factionskis.com/products/mana-3-eg Join The Collective on: Website: https://www.factionskis.com Instagram: https://www.instagram.com/factionskis/ Facebook: https://www.facebook.com/faction/ TikTok: https://www.tiktok.com/@factionskis LinkedIn: https://www.linkedin.com/company/the-faction-collective/ Spotify: https://open.spotify.com/user/thefact... YouTube: https://www.youtube.com/@UCwVbnUomvVRCcdhsKUBVfRA © The Faction Collective 2025 Please only use and share this embed code of the official video. Third party download and distribution is not permitted. #thefactioncollective #elisabethgerritzen #skiing </video> <video> Freedom to create | Faction Skis Description: We're the lucky ones. The ones who picked skis as our medium — to explore, escape, and let our imaginations run wild.  Learn more about our brand manifesto 'Freedom to create' here: https://factionskis.com/pages/freedom-to-create Explore our new 24|25 collection here: https://factionskis.com/pages/2025-collection © 2024 The Faction Collective S.A. Please only use and share this embed code of the official video. Third party downloads and distribution is not permitted. #factionskis #freedomtocreate #skiing </video> <video> Our best freeride skis for 2025 | Faction Skis Description: Conditions aren't a barrier for you — neither are boundary ropes. Each aspect of the mountain is your workshop, your stage, and your sanctuary. These skis unlock the world of freeride, whether you're a new arrival or a long-time resident.  Explore more here: https://factionskis.com/blogs/news/best-freeride-skis-2025 Freeride skiing has gained a huge amount of popularity in recent years through events such as the Freeride World Tour and wide-reaching big mountain segments on movie screens. It brings together the best of backcountry terrain management and freestyle-influenced athleticism to kill it on naturally existing features. Presented by Josh Cohen Filmed by Oskar Hall & Clément Margnes Edited by Oskar Hall Produced by Ian Synott & Henrik Lampert Additional footage by Etienne Mérel, Oskar Hall, Clément Margnes © 2024 The Faction Collective S.A. Please only use and share this embed code of the official video. Third party downloads and distribution is not permitted. #factionskis #freeride #skiing </video> <video> RAW SERIES: S02 E01 | SPEEDRUSH | Speedy Hudecek Description: A deep fever dream can give way to creative chaos. The second season of the RAW SERIES debuts with 'SPEEDRUSH', featuring Faction freeskier Stepan Hudecek. Known as 'Speedy' since early days for his limitless hyperactivity, he dips in and out of a brisk fever dream and pre-season laps in Hintertux, Austria — where his style is at its most dynamic and, at times, baffling. Starring Stepan 'Speedy' Hudecek Produced by Henrik Lampert Directed, filmed and edited by Simon Bartik Shot in Hintertux, Austria Stepan rides the Prodigy 1 Capsule — Available now: https://factionskis.com/products/prodigy-1-capsule-ski Join The Collective on: Website: https://www.factionskis.com Instagram: https://www.instagram.com/factionskis/ Facebook: https://www.facebook.com/faction/ TikTok: https://www.tiktok.com/@factionskis LinkedIn: https://www.linkedin.com/company/the-faction-collective/ Spotify: https://open.spotify.com/user/thefact... YouTube: https://www.youtube.com/@UCwVbnUomvVRCcdhsKUBVfRA The RAW SERIES. A forum for our athletes’ unfiltered creative expression. There are no guidelines. The product of our athletes’ own unique visions; their inventive skiing styles; their choice of creative partners; and their direction in editing. The result is a series of short films that meld skiing innovation with artistry and depth of spirit. What would you create if you could break all the rules? © The Faction Collective 2025 Please only use and share this embed code of the official video. Third-party downloads and distribution is not permitted. </video> <video> The Zermatt Flow State | Faction Skis Description: The Faction Collective meets in the high-alpine forum of Zermatt, where the Dancer Series comes alive in any terrain, from pristine resort pistes to wild, uncharted freeride lines. The Dancer Series, our all-mountain ski collection built with titanal, proves its versatility on this world-famous terrain under the iconic gaze of the Matterhorn. Feel the rhythm, find your flow. Explore the Dancer Series now: http://factionskis.com/pages/dancer Directed by Etienne Mérel Supported by Mountain Exposure © 2024 The Faction Collective S.A. Please only use and share this embed code of the official video. Third party downloads and distribution is not permitted. #factionskis #dancer #matterhorn </video> <video> Portraits | Official Trailer (4K) Description: 3 remarkable stories — 3 short films. Coming this Winter. Starring Sam Anthamatten, Elisabeth Gerritzen, Alex Hall and their fellow riders of The Faction Collective. Directed by Etienne Mérel A BlueMax Media Production Shot on location: Utah, USA / Valais Alps, Switzerland Track: "What Went Down" by Foals Explore the 24|25 Collection: https://factionskis.com/pages/2025-collection © 2024 The Faction Collective Please only use and share this embed code of the official video. Third party downloads and distribution is not permitted. </video> <video> Step into the Studio | Faction Skis Description: The space where creativity flourishes. Premium twin-tip skis co-designed with our athletes, reinforced with carbon. Explore the refreshed and expanded Studio Series here: https://factionskis.com/pages/studio Join The Collective on: Website: https://www.factionskis.com Instagram: https://www.instagram.com/factionskis/ Facebook: https://www.facebook.com/faction/ TikTok: https://www.tiktok.com/@factionskis LinkedIn: https://www.linkedin.com/company/the-faction-collective/ Spotify: https://open.spotify.com/user/thefact... YouTube: https://www.youtube.com/@UCwVbnUomvVRCcdhsKUBVfRA © 2024 The Faction Collective S.A. Please only use and share this embed code of the official video. Third party downloads and distribution is not permitted. #factionskis #studioseries </video> <video> Matej Svancer's skis for winning medals | Faction Skis Description: Introducing the new Prodigy 1 Matej. Step into the world of this mind-melting freeskiing aficionado. Explore the Prodigy 1 Matej Limited Edition ski now: https://factionskis.com/products/prodigy-1-matej Filmed by Gavin Rudy & Gustav Legnarsky Images by Neil Kerr Supported by Bug Visionaries © 2024 The Faction Collective S.A. Please only use and share this embed code of the official video. Third party downloads and distribution is not permitted. #factionskis #prodigy #matej </video> <video> Channelling molten energy with Alex Hall | Faction Skis Description: Introducing the Studio 1 A-Hall. Available now: https://factionskis.com/products/studio-1-a-hall Explosive energy flows through Alex Hall’s skiing style. Spending summers since his youth on the Pacific Ring of Fire’s Mount Hood, the pure energy of molten Earth has influenced Alex’s creative direction and athletic skill. This ski celebrates Alex’s character, where an appreciation for simplicity gives way to raw dynamism; whether that’s a slick show stopping run at the X Games, or the glowing currents of magma punching through the Earth’s crust. Directed and edited by Owen Dahlberg © 2024 The Faction Collective S.A. Please only use and share this embed code of the official video. Third party downloads and distribution is not permitted. #factionskis #magma #alexhall </video> <video> Which touring ski should I get? | Faction Skis Description: Our lightweight touring ski collection comes in two families; the Agent and the La Machine Series. Both help you find your secret snow stashes, and make each uphill journey and backcountry descent memorable. Let our Product Manager Josh Cohen guide you through the options on the table. © 2024 The Faction Collective S.A. Please only use and share this embed code of the official video. Third party downloads and distribution is not permitted. #factionskis #touring #backcountry </video> <video> The not-so-subtle art of making beautiful skis | Faction Skis Description: Colorado-based artist, skier and community leader Elsa Grace shares what it means for her to have the freedom to create. Explore the Prodigy Capsule series here: https://factionskis.com/blogs/news/prodigy-capsule-skis Learn more about our brand manifesto 'Freedom to create' here: https://factionskis.com/pages/freedom-to-create “This Prodigy Capsule became a curation of my memories. Memories of summers on the East Coast shucking oysters, diving off docks, & butter drenched lobsters. Memories of growing up in Crested Butte learning each wildflower by name and telling the cows good morning. Memories of the annual spring escape to the desert to thaw out after the long, freezing winter. My hope is that each ski will stir up your own memories... Of the places we’ve loved, the people we’ve loved, and the memories we’ve made along the way.“ An Ashcroft CB Production Filmed, edited and directed by Shaffer Nickel Presented by Elsa Grace Producer: Ryan Taylor Assistant Editor: Luke Hedman © 2024 The Faction Collective SA Please only use and share this embed code of the official video. Third party downloads and distribution is not permitted. #factionskis #freedomtocreate #skiing </video> <video> Restless — An Alex Hall Portrait (Full Film) | Faction Skis | 4K Description: It’s the word that would come to define Alex Hall’s career. The first episode of the Portraits short film series, ‘Restless’ blends freeskiing action with an intimate look at the extraordinary skiing career of Alex Hall, a.k.a. A-Hall, the Utah-based Faction athlete and Olympic gold medalist. A-Hall has redefined the boundaries of skiing for a generation. ‘Restless’ frames a life committed to progression, creativity and humility – a portrait of an athlete at freeskiing’s forefront, who earns enduring respect from rising talents to the legends of the sport. A co-production with Blue Max Media Directed by Etienne Mérel Featuring appearances from Mac Forehand, Antti Ollila, Blake Wilson and Tim McChesney. Shot on location in the Austrian Alps and the Utah backcountry. Watch Episode 2 now, 'Unfiltered': https://factionskis.com/blogs/news/unfiltered-an-elisabeth-gerritzen-portrait Join The Collective on: Website: https://www.factionskis.com Instagram: https://www.instagram.com/factionskis/ Facebook: https://www.facebook.com/faction/ TikTok: https://www.tiktok.com/@factionskis LinkedIn: https://www.linkedin.com/company/the-faction-collective/ Spotify: https://open.spotify.com/user/thefact... YouTube: https://www.youtube.com/@UCwVbnUomvVRCcdhsKUBVfRA © 2024 The Faction Collective Please only use and share this embed code of the official video. Third-party downloads and distribution is not permitted. #thefactioncollective #alexhall #skiing </video> <video> 'Unfiltered' — Watch the full film now! Description: Watch the full film here: https://www.youtube.com/watch?v=duksLTCnsaY In the second episode of the Portraits short film series, Unfiltered, we reflect on Elisabeth Gerritzen’s remarkable competitive skiing career. </video>

Contacts and Links

Description

The Faction Collective was formed in Verbier, Switzerland in 2006 to create the best-designed and built freeride skis around.

We started making products with the belief that they are more than the sum of their parts — that with the application of innovative design and manufacturing principles, we could make better tools for skiers who demand the best in performance, versatility & quality.

Nearly 2 decades on, our brand is a close-knit team that believes the closer we are to our products, the outdoors, and each other, the better our output. With bases in Verbier, Denver, London, Annecy, and Nagano, we've now applied the same exacting philosophy to create a world-leading range of skis and mountain equipment for almost all forms of alpine skiing.

Every detail of everything we make is pored over, questioned, and refined. Everything is there for one reason - to make a better product. To make a ski more versatile whilst enhancing its performance.

We're driven by the freedom to create.

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