Channel Title: The Woolmark Company Channel Description: The history of The Woolmark Company is built on innovation. Initiated by Australian woolgrowers who recognised the need for a collective body to represent their fibre globally, The Woolmark Company is a commitment between woolgrowers, manufacturers, brands and consumers of the authenticity and quality of the fibre that connects us. Our mission is to continue to foster innovation throughout the global wool industry by communication and collaboration with leaders in all areas of the global wool community. We support a network of initiatives throughout the global supply chain – from the woolgrowers on farms to textile technicians, fashion designers and conscious consumers – and offer resources, expertise, development programs and educational partnerships. Innovation is our commitment to the people who grow nature’s premium fibre and innovation is our commitment to the people who wear it. 100% natural. 100% renewable. 100% biodegradable. Australian wool. <video> Goldwin x Woolmark Description: </video> <video> Agissez maintenant, portez de la laine | Il est temps de filtrer par matière Description: Pensez à vérifier l'étiquette des vêtements lors de vos achats. Naturelle, renouvelable et biodégradable, la laine est la fibre textile la plus recyclée au monde, parfaite pour des achats plus responsables. En savoir plus sur http://www.filterbyfabric.com </video> <video> Wear Wool, Not Fossil Fuel | It’s time to Filter by Fabric (US) Description: We're here to remind you to check the label of your clothes and help you make cleaner, greener purchases. Natural, renewable, biodegradable, and the world's most recycled apparel fiber; choose wool to buy less and buy better. See more at http://www.filterbyfabric.com </video> <video> Meet Cassie Quinn, Founder & Creative Director of CQ Studio Description: A Luxury Design Studio Specializing in Natural Fibres and Textile Waste to Tackle Fashion’s Pollution Problems Cassie Quinn, a graduate of the Master’s program in Biodesign from Central Saint Martins and a PhD candidate with the Living Systems Lab, is a renowned designer, innovator, and sustainability advocate. She founded CQ Studio with a mission to revolutionize the fashion industry. Specializing in natural fibres and upcycling textile waste, CQ Studio combines creativity with innovative techniques to address the environmental challenges of modern fashion production. Discover more about CQ Studio’s inspiring work at https://cqstudio.uk/ In this exclusive new video, Inspiration & Research, Cassie shares her expertise to help students plan their Wool4School designs. As the first part of a three-part series, this pre-recorded workshop dives into this year’s Botanical theme, guiding students to uncover sources of inspiration, develop a compelling design narrative, and bring their creative visions to life. This workshop is the perfect starting point for anyone entering the Wool4School competition, with the chance to win an exciting visit to CQ Studio for a personalized workshop experience. Stay tuned for part two and three! Discover more at https://www.wool4school.com/ </video> <video> Wear Wool, Not Fossil Fuel | It’s time to Filter by Fabric Description: We're here to remind you to check the label of your clothes and help you make cleaner, greener purchases. Natural, renewable, biodegradable, and the world's most recycled apparel fibre; choose wool to buy less and buy better. See more at http://www.filterbyfabric.com </video> <video> 60 Years, Still Spinning Description: </video> <video> Wear Wool, Not Waste Description: Natural, renewable, biodegradable and the most recycled apparel fiber. Learn more: https://www.woolmark.com/wear-wool </video> <video> Wool and Extended Producer Responsibility - Japanese Subtitles Description: Extended Producer Responsibility (EPR) is a political lever to combatting waste. Under EPR, producers such as brands, will have physical and or financial responsibility for the management and disposal of their products at end of useful life. Wool has many impressive features that provide a unique place for the fibre in an EPR-mandated textile world. These benefits can be utilised by brands as they move towards compliance with emerging EPR legislation. Watch the video to learn how wool's benefits can be leveraged by brands as they move towards compliance with emerging EPR legislation. Learn More: https://www.woolmark.jp </video> <video> Goldwin x Woolmark Description: </video> <video> The iconic Woolmark logo was created in 1964 and has become the marker of quality wool products Description: The iconic Woolmark logo was created in 1964 and has since grown to be universally known as the marker of quality wool products. It's our 60th anniversary and we want to say a big thank you to all of you for helping us champion all things wool together. We couldn't have reached these heights without you. 🎶 by We Love Jam Studios. Composer: Hylton Mowday. </video> <video> WOOLMARK | The global authority on wool Description: We are the global authority on wool. We believe wool can make the world better. For the last 60 years we have been: Supporting woolgrowers make the best decisions Innovating for the future Improving fibre literacy Driving science led innovations Telling wools story to the world Holding our industry to the highest standards The future of fibre is wool and we will continue to support those who grow it, make it and wear it. https://www.woolmark.com/about/ </video> <video> Robyn Lynch x Wool4School Description: Join Wool4School as we sit down for an exclusive conversation with this year's VIP designer judge Robyn Lynch. Discover Robyn’s studio and get an insight into the mind of one of the fashion industry’s most creative up-and-comers. Robyn Lynch founded her menswear brand after graduating from the University of Westminster in 2018. Drawing heavily on her Irish upbringing and culture as the base for the brand's ethos and inspiration. The namesake designer pays tribute to her roots with a youthful style of silhouette, such as her method of merging traditional Irish cable knit with sportswear and technical garments. Last year, Robyn was a finalist International Woolmark Prize with her AW23 collection almost entirely focused on Merino wool. “It’s much more complex than all synthetic and most natural fibres, which provides Merino wool with a unique set of benefits that’s unmatched.” Discover more at https://www.wool4school.com Robyn Lynch: https://robynlynch.co.uk/ </video> <video> Wool Production and Processing - Japanese Description: </video> <video> Wool and Extended Producer Responsibility Description: Extended Producer Responsibility (EPR) is a political lever to combatting waste. Under EPR, producers such as brands, will have physical and or financial responsibility for the management and disposal of their products at end of useful life. Wool has many impressive features that provide a unique place for the fibre in an EPR-mandated textile world. These benefits can be utilised by brands as they move towards compliance with emerging EPR legislation. Watch the video to learn how wool's benefits can be leveraged by brands as they move towards compliance with emerging EPR legislation. Learn More: https://www.woolmark.com </video> <video> Woolmark Plus: Shaping the future of wool together Description: Discover the programs and initiatives of Woolmark+. From the lab to farm gate and beyond, these initiatives support every step of the supply chain to encourage progress and innovation. Visit https://woolmark.com/woolmarkplus to learn more </video>

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The history of The Woolmark Company is built on innovation.

Initiated by Australian woolgrowers who recognised the need for a collective body to represent their fibre globally, The Woolmark Company is a commitment between woolgrowers, manufacturers, brands and consumers of the authenticity and quality of the fibre that connects us.

Our mission is to continue to foster innovation throughout the global wool industry by communication and collaboration with leaders in all areas of the global wool community. We support a network of initiatives throughout the global supply chain – from the woolgrowers on farms to textile technicians, fashion designers and conscious consumers – and offer resources, expertise, development programs and educational partnerships.

Innovation is our commitment to the people who grow nature’s premium fibre and innovation is our commitment to the people who wear it.

100% natural. 100% renewable. 100% biodegradable.

Australian wool.

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